Much has changed in the world of search engine optimization, yet some of the fundamentals remain the same. Well, to design an internet marketing strategy, it is important that you have a solid foundation to build on.
For example, historically, keywords were targeted for the sole purpose of organic rankings. Today, that is not the case. However, keywords are the most essential part of any search engine optimization plan. Looking beyond the SEO juice they bring, keyword analysis tells us a lot about users and the reason for their searches.
Here are some timeless techniques that should be a part of your internet marketing strategies:
Eliminate everything that slows down your site
A slow loading site has a negative impact on the overall ranking of the site. This is because the user experience is completely lost. Users rarely wait more than 3 seconds for a website to fully load. A slow website can be detrimental to both users and rankings. Well, delete anything on your site like heavy graphics or videos that slow down load times.
Links to relevant content only
Linking relevant pages is good for your site. Make sure these pages have a higher authority level that will positively impact your ranking. Well, linking will not take people off your page. Select your links carefully.
Write for humans first
Content is powerful, both for SEO purposes and to drive visitors to your website. Make sure you don’t write solely with search engine optimization in mind. The content loses its charm and readers cannot relate to what you want to say. Make sure you write for your readers first.
Trusted sites to link to you
Create a link profile of trusted sites across the Internet that link to your website. This also helps to build the authority of your website and ensures that its ranking is higher.
Have web analytics
Without having a means of measuring your success, any marketing strategy will fail. So, make sure you have web analytics in place before starting your search engine optimization efforts.
Metadata is important too
A well-crafted meta description can help your website because searchers get a general idea of what’s on your site before they even open the meta description link. So create unique meta descriptions for each of your web page links.
Only readable and meaningful URLs
URLs that are short and fully describe the purpose of the page are easy to understand and provide enough information to search engines when they also crawl your website.
Build momentum with social sites
With search engine optimization, you can’t ignore the potential of social media. Always include a social media strategy within your SEO strategy.
Above all, make sure your website has unique content, clear images, and the right keywords included; this will definitely help all your SEO efforts.