Today, the mobile application industry is becoming so competitive that launching a new application and drawing users’ attention to it is becoming really problematic. One of the many probable reasons behind this is that today, if you visit the App Store, you will find billions and millions of applications active on it. Therefore, it is easily understandable that if you cannot make an impressive entry, it will be difficult to attract the attention of users. One of the latest trends to make your application known to users is to launch a promotional video of it on various social media platforms and make it viral. Wondering how this is going to help you? Read on to find out more about it.
30 second promo video
This is beyond any doubt that today, the 30-second video concept is quite popular on almost every social media platform available. There’s really no denying the fact that nothing leaves more impact than visuals. Therefore, making the video in such an intriguing way so that it can easily catch users’ attention at first glance is extremely crucial. Once this promotional video becomes a huge hit on the various social media platforms, there is a great chance that your app will catch the attention of users when you launch it on the Store.
Commendable engagement from the audience
The main benefit of such a short and accurate promo video is that it can keep viewers glued to it until the very end. In this short span of time, the viewers are all yours, this is the moment when you can convince them that your application has that potential to meet user requirements. The first look at the application is important. Hence, it is advisable to give a complete and interesting view of your application in those couple of moments that can generate excitement among viewers.
Help search rankings
Obviously, getting an innovative mobile app for your business is a smart, profit-making move. However, it is not as simple as it seems in theory. Your job doesn’t end with just developing the app. To get fruitful business results, you should also work on search rankings. According to a survey report conducted a while ago, more than 76% of entrepreneurs and marketers understand the importance of this viral video concept. Do your research well and understand the demands of the search engine and make the mobile app promo video with those aspects in mind. This would definitely increase the search ranking of the application you are developing.
Therefore, a promotional video of your mobile application will not only catch the attention of a large part of the target market, but also help you to make a profitable business.