For entrepreneurs, turning their vision into a business is a big dream and it’s not easy. There are varied challenges that come from different corners and with the development of technology the chances of success have also increased. Mobile marketing is the new trend and various mobile apps can now help businesses to engage their customers in a better way and also keep their employees well connected and increase results. In simple words, taking advantage of new innovations and mobile technology ensures that your business stays ahead of the competition in the market.
From the implementation of specific functions such as GPS to the fact that people carry computers in their pockets, today’s smartphones also open up a world of opportunities for businesses, both large and small.
This is how a mobile app can help you
Geographically segmented push notifications:
Previously it was suggested that mobile devices would present users with information from all over the world automatically. Today, geo-targeted push notifications can be used in various ways in business:
• Notify fans of events, concerts, and ticket availability updates
• A national network can send notifications based on cities or regions about specific discounts or offers based on user interest.
• Retailers can increase their loyalty by sending special offers to their customers who have been shopping for the past few years.
• Business owners can also advertise sales or discounts on their products during specific seasons.
Mobile apps offer additional sales opportunities:
Another great opportunity for businesses using mobile apps is to open up a whole new world of customers and engagement opportunities. Customer interactions have become geo-agnostic and mobile apps maximize the opportunity to reach users in a very short time. There are push notifications that can remind users of an almost abandoned shopping cart and also bring them back and offer a smoother experience for storing login information, which means an easier path to shopping and transactions.
Data collection:
Another powerful advantage of mobile apps for online business is that they can easily track customer behavior and what they really want. Important things can be analyzed that can keep users engaged or even sometimes put them off. Mobile tracking signals are opening up the world of data collection and analysis for marketers. It is by using this data that advertisers can understand visitor behavior and also use the information collected to make essential changes in marketing strategy.
Dynamic Sales Offers:
Once you get involved with technology and start using push notifications, you’ll see a lot of magical things start to happen. Businesses can now collect essential customer data and track ad campaigns to deliver the best sales offers at the right time. Various mobile apps allow businesses to do various things and implement dynamic sales strategies to increase revenue. For example, there are certain seasons when people do a lot of shopping online. Giving them discounts during the festive seasons often increases sales and bottom line revenue.
Wearable devices are turning heads:
According to the International Data Corporation, the wearable device market is expected to experience compound annual growth of around 20.3%. From body sensors, wearable cameras to healthcare tracking devices, wearable devices are gaining popularity beyond the healthcare industry and will be one of the most promising mobile app development trends of 2017.
Pushing through the funnel:
There are many customers who browse the store, review various products, and then go to another store without making a purchase. This is called bounce and online users bounce for various reasons and the reasons are even bigger when it comes to mobile devices. Some reasons are that users may not have a credit card handy, or typing the information may be too tedious or there may be other distractions and they may simply put their phone back in their pocket. One way to restrict this transaction abandonment is through address autofill. Using a phone’s GPS, the transactional app can easily detect the user’s location and automatically fill in the address details. These mobile applications facilitate transactions and reduce bounce rates.
To be competitive:
Many showroom owners complain that shoppers visit the physical store to inspect products in person and then, after finishing the product, buy it online, where prices are often cheaper. Price comparison tools help retailers drive additional website traffic and sales, and mobile apps help businesses increase ROI by increasing their efficiency. With apps, users can be targeted and customers can be enticed to make a repeat purchase. All of these efficiencies drive more revenue and improve the overall customer experience.
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