You can get some outstanding testimonials for your book, with very little effort. This is the strategy that works tirelessly… If he says something wonderful about his book, he says it because he has an ulterior motive. You want to sell your book or your product. It may be true, it may not be true, but it will certainly be embellished, the prospect thinks, because you are the one saying it.
Now if you show me a disinterested third person and make them say the same thing, I’m much more likely to believe it. Hey, that’s a real person, like me, and they say this book is wonderful, so it must be true (or at least it must be closer to the truth than when the author said the same thing). )
And if you can get the same testimonial from someone the prospect knows or trusts, then you get the halo effect. This third person is a wonderful person and says that his book is wonderful, therefore his book must be wonderful.
You can improve even more. If you can get the same endorsement from a celebrity the prospect trusts, you’ll have even more clout behind your product and the prospect is more likely to want your book.
Okay, let’s start talking about sponsorships for your book. True, when you start you are not likely to have anything at all (however, that is not always the case). Let’s say you already have a book, and by sheer chance, you have some good testimonials about that book. Unless they’re very book-specific, you can use those testimonials for your new book, particularly if they’re singing your personal praises as a person who can really dig into a topic and find the amazing benefits readers want.
If not, get in touch with half a dozen friends and tell them that you are writing a book and you would like them to give you testimonials on your own skill and that you are truly a fantastic person who brings the best in writing quality. and that you promise to give the reader everything they could want… and then some.
Don’t take any chances, write the testimonials yourself. Let your friends read them, of course, and make any changes they see fit, and then sign the testimonials and return them to you. By the way, if you ask a person for a testimonial twice and they don’t return it, you may have a bigger problem with this person than you thought.
Okay, let’s go a step further. You’ve written his book and you don’t have any testimonials, so send free copies to friends, acquaintances, me, the big names in the industry, the little names in the industry, and be very direct. Tell them you’re sending them a free copy of your new book and all you’re asking is for them to send you a testimonial that you can use in your marketing. Those people who are particularly savvy in marketing will go out of their way to send you a testimonial (especially if you have already provided one) because it means more notoriety for them and their own efforts.
Along the way, you’ll start getting unsolicited testimonials from people who buy your book and then email or call you to tell you what a fantastic book you have. With each of them, be sure to record or write down the testimonials, put them on paper, send them a copy, and have them sign a short two-sentence agreement where you can use their feedback for your marketing efforts, and then put that testimonial on your website. testimonials page Remember, you’re going to fill the first three, five, 20 pages with all these testimonials so that when a person picks up your book from the shelf at the bookstore, the first thing they see is all these sponsorships! So don’t let the absence of testimonials stop you from writing and marketing your ebook. You’ll have at least one as soon as you can email me. And by following the brief instructions here, you will turn them into a great marketing tool.
When using those testimonials, be sure to use both the first and last name. A John Johnson testimonial is much more powerful than a John J. testimonial. And while it doesn’t (and shouldn’t) include his hometown, you can certainly use his state, province, county, or country. Your goal is to make this person real, so that the reader has no reason to suspect their real existence.
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