Introduction to digital marketing

Digital marketing means promoting products and brands using all means of electronic devices such as personal computers, tablets, smartphones and cell phones, etc. This is an effective approach to reach a large mass of your target audience and earn their valuable trust. Digital marketing includes different ways in which the merchant can choose one or more ways to interact with people. It provides the opportunity to run and analyze marketing campaigns in real time and understand what is getting potential results.

Digital marketing is even profitable and increases ROI, as it helps to interact directly with the target audience, giving them complete information about the product or the brand at any time and place. It is the fast and feasible way to build a brand and reputation in the market. Effective results can be achieved using the following digital marketing components.

Search Engine Optimization: SEO (Search Engine Optimization) is the process of improving a website’s visibility for free in a search engine by adding search engine friendly elements. Search engine results pages (SERPs) for a search term are called organic results. Search engines like Google, Bing, Yahoo, and MSN prefer relevant optimized websites to display any search term.

Marketing in social networks: it is the process of involving people through social networks such as Facebook, Twitter, G +, LinkedIn and Instagram, etc. According to Comscore, online social media activity accounts for 25.2 percent of all online minutes in India. This gives you the opportunity to reach more than a quarter of Internet users and update them on your latest offers and new products launched.

Search Engine Marketing – Covers paid and unpaid methods to increase website visibility. The paid method refers to the pay per click in which the search engine charges for each click that takes the user to its website and the unpaid methods refer to the organic results obtained through search engine optimization. A survey published on Search Engine Watch reveals that SEM is the most effective acquisition channel for 85% of retailers.

Email Marketing – Sending a business message or newsletter directly to the customer’s inbox via email is called email marketing. Emails are sent to prospects, past customers, and current customers to encourage customer loyalty and repeat business. Global data released by The Madison Logic Company in April 2014 indicates that 122 billion emails are sent every hour.

Affiliate Marketing: Affiliate marketing is a type of marketing in which a business rewards one or more affiliates for each conversion. In other words, it is the practice of using one’s talents and efforts to promote the business of others and obtain rewards in turn. The reward model is known as CPA (cost per action).

Web analytics – Web analytics is used to monitor website traffic and user activity thoroughly. It helps you analyze the influence of your new marketing campaigns or most recent activities. You can also assess user interest, as well as the number of unique visitors and recurring visitors. In fact, you see the ROI from other marketing campaigns. It even shows demographics showing which geographic area suits your target audience. Hence, it is the crucial part of digital marketing.

Mobile Marketing – Means sending business messages via mobile phones in the form of SMS, MMS, IVR, QR codes, and responsive websites. It is a potential focus towards digital marketing as there were 904.51 million mobile users in India in March 2014 with the addition of 1.05 million monthly mobile phone users. Data revealed in CMO Council India claims that Indian companies spent Rs 3 billion on mobile ads in 2013 and the market is projected to expand 43% in 2014, according to the Mobile Marketing Association.

Using one or a combination of the components of digital marketing, one can make their fledgling business prosper. Digital marketing leads you on the right path to success.

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