Every website owner dreams of seeing their websites on the first page of the Google listing. A barrage of laser-targeted traffic, endless streams of visitors, skyrocketing sales—that’s what putting a website on top of Google’s pedestal brings. But getting to the forefront of search results is a difficult task to complete. You should always be one step ahead of your online competitors, know what’s going on in the rival field, where your online rivals’ websites are ranking for the same keywords, etc. Only then will you be able to beat the lottery of the immense online competition.
Once you’ve chosen your keywords and put a lot of effort into optimizing your website for them, it’s vitally important that you look at these keyword rankings. Tracking your website’s ranking fluctuations is crucial for several reasons:
1. It gives you a clear pattern of the competitive landscape in a particular keyword niche and allows you to gauge how far you are from the coveted top Google placement.
2. Rankings check allows you to stay ahead of the game and track search engine, also tweaks and updates before they negatively influence your websites traffic. If your website’s ranking drops for any keywords, you will be able to react quickly and take appropriate action to adjust your website. In this way you will avoid a long-term negative effect on your traffic and sales.
3. Knowing where you and your competitors’ websites are located in search results can help you maximize the effectiveness of your SEO campaign and minimize your SEO efforts through more rational use of your SEO resources.
There are two ways to check your website’s positions for specific keywords: manually or by bringing SEO tools into play to check rankings.
The first way is very simple and does not cost a penny. All you have to do is go to Google, enter your keyword, and find your website in the search results. Sounds easy, right? But what if your website has just launched and isn’t in the top 100 yet? Imagine how many pages you will have to look through blind eyes in front of the monitor before you stumble upon your site. Also, the results you will get may be largely inaccurate. The point is that Google offers personalized search, so it doesn’t matter if you’re logged into your Gmail account or not, your search results will be affected by your previous search history. This is why you may get quite different results from what most other users see.
SEO tools for ranking verification offer a more effective and accurate way to track your website’s rankings. A good ranking checker allows you to drastically reduce your SEO workload and quickly get accurate ranking data. There are many free and paid rank checkers. And here are the most popular:
SEO Book Rank Checker (Free) is a Firefox extension that allows users to easily monitor website rankings for specific keywords on Google (US and international versions), Yahoo, and Microsoft Live Search. But sometimes the results that this free rank checker provides can be quite inaccurate. The point is that Rank Checker groups 100 results per page to minimize scraping on Google. This type of grouping can cause a ranking change compared to only seeing 10 results per SERP.
Market Samurai (paid) is one of the most popular SEO tools on the market that also allows you to check website rankings on the Big Three: Bing, Yahoo! and Google. This app allows users to compare results with previous checks and draws progress charts illustrating the progress of the website’s rankings. But sometimes, for unknown reason, this SEO tool does not provide users with correct ranking data and shows results that are quite different from what most users get on Google.
Link-Assistant.Com Rank Tracker (free and paid) allows users to monitor website positions for an unlimited number of keywords in more than 700 search engines. Equipped with the “Competitor Tracking” feature, this ranking checker allows users to compare their website’s rankings with those of their main competitors so that users can compare their search engine presence and the effectiveness of their SEO campaigns. Furthermore, this SEO tool only provides ranking results with laser precision and nicely organizes ranking data into highly customizable ranking reports.