Let’s talk about how to create a sales letter for your product. When you’re just starting out, you don’t know how to write a sales letter. If you are just starting out, you don’t know how to create a product, but that is actually very easy to do.
Creating a product is something that I can teach in half an hour, 45 minutes. You literally just describe your product, turn on your mic, and start teaching from the outline. And you have a product! However, learning how to write a good and compelling sales letter can take 3 months, 6 months, a year. Many people take 5 years to get to the place where they can write a nice and compelling sales letter.
They are years of doing the job. Learn to write the words. Learning what to write. Learning to write it. Obviously, if you have experience in some other type of sales, copywriting will be much easier.
What I find is the easiest thing for beginners to do when creating their initial products is not to try to write their own sales letter. Instead, use software.
One of the big central arguments here for people is: it won’t say exactly what I want it to say. It won’t tell you everything about my product. Sales letter software will be able to tell you anything you want. Because you can certainly customize the whole language. But one of the things I find newbies doing is writing sales letters is spending too much time telling everything about your product rather than all the other things a sales letter should do.
My experience has shown that it is far better to spend your time creating more products than learning to copy and write in the first month. Now I want to be clear. If you are going to make a full-time living in information marketing, or if you are going to earn more than a full-time living in information marketing, then at some point you must learn to write good text. Now, I really do. Even if you are going to outsource everything you do, I really believe that you personally need to learn how to write good text. Even if you are not going to write most of your copy. If you know how to do it, you can evaluate the copy someone makes for you. You hire a copywriter to write you, go and read it. Evaluate it. You won’t be able to do that if you don’t know. So in the long run, I think you need to learn to write texts.
Short term though, and that’s what it’s all about, because you want to get these products out quickly. I think you should use software.
One way to find such software is to simply search for “Sales Letter Software” in the search engine of your choice. I do not recommend doing that. Because there is A LOT of software available now, which is basically filling in the blanks, the headlines, and all the different sections, and in my experience, you basically use standard sales phrases and you fill out a lot of your own stuff and I just don’t like it. the way a lot of that software looks.
So, I am going to recommend a partner that I strongly believe in. And that’s Brett McFall’s sales letter software. I don’t have a link for you, you’re literally looking for Brett McFall’s software.
Marlin Sanders has an excellent one. I have a client who used this and created a great sales letter.
Those are the two that I recommend, there are certainly some good ones out there, but these are the two that I have personally had experience with.
When I started, I wrote a lot of copies that were converted very well with Brett McFall’s software. I don’t think I’ve used Marlin’s, I may have Marlin’s, but I don’t know if I’ve ever used it. However, I have seen the work it produces because recently a client created a beautiful sales letter using that software. That is what I recommend.
Now for long-term, learning to write your own sales letters. I recommend going to copywriting masters. I really do. I recommend finding masters in copywriting and studying. I am not recommending any particular person here. I don’t think the best way to learn copywriting is to simply study with one person. I really think you need to take several courses, study the great sales letters out there, and practice writing texts, practice, practice, and practice. Working it all together. I don’t think there is a “one size fits all, learn in 90 days, how to write great sales letters, do a great job of persuasion” course.
This is a belief. That is my belief. There are two places where I have that belief. # 1 is my own personal experience. # 2 is watching other people as they go through their writing. People who perform better. If you look at the great copywriters, many of them have studied from so many different places, so much trial and error. And this is how they have done it.
So in short, use the software to get started right now, today. Then learn to write your own copy by studying and practicing over time.
There is another type of sales page that has become quite popular recently and that is the video sales page, and a lot of people are using the video sales page. They claim higher conversion rates with the video sales page. One thing that’s beautiful about a video sales page is that it doesn’t take that long to create. If you want to create something yourself. However, there is a formula that must be followed to make that happen. There are a few different people who are teaching that process now. I think Ryan Deiss has a course on this if you are interested, his information is solid.
Personally, I have never used video sales letters and I run a six-figure information marketing business. I’ve done hundreds of sales letters now and they work, they really work. I think it all comes down to copying, not “bells and whistles” so I really think you can start with simple letters and focus your time on creating more products, adding a membership or training program, etc. That keeps the cash flowing, so that’s what really matters.