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Social media optimization (SMO): to promote your business

Social media optimization is the key component that every online business marketer wants to include in their business plan. Every online seller wants to promote their service and product through social media. There is no doubt that SMO has brought the novel encounter in the whole world of online communication. Websites that possess social media components are gaining popularity day by day and are also ranking higher in search engines. SMO offers you unique and progressive methods to show important information to others.

• Develop an ideal strategy

You need to develop an ideal strategy to promote your small business industry through social media marketing. You have to identify your field of business. If your website covers technology information, then it is a good idea to post your website content on sites like Digg. To achieve your goals, you need to list your content on some social bookmarking websites that contain high PR value. You can also create community profiles. For a successful online business, you must develop a deep understanding of your audience. You must know what your audience expects of you. If you don’t have a good decent knowledge about your target customers, it will be almost impossible for you to promote your website or services in the right way.

• Achieve your desired goals

You need to point to the most appropriate website to achieve your desired goals. Websites like Digg, del.icio.us, and StubleUpon can really help you drive a lot of traffic to your website. You have to deal with each site individually to get much more traffic to your website. Be creative in your social media marketing approach and try to plan different strategies to achieve the desired results. If you want to build some quality backlinks then Digg will be the most suitable website for this and if you are more into viral marketing campaigns then Facebook will be best for this task.

Here is a list of some effective SMO websites that you can easily target.

1. Digg for user-driven traffic

Digg may be one of your dream websites for user-driven content. Not only do you submit your content, but you can also comment on the stories other members submit. If your website shows up on Digg’s front page, you will get a lot of traffic to your website to promote your small business. Before submitting your content on Digg, make sure you’ve crafted your content title carefully because you can submit the same story only once on Digg.

2. Del.icio.us for bookmarks

It is owned by yahoo. Allows users to save bookmarks because bookmarks are recognized by tags. You can easily tag your business content, but tracking tags are not allowed on this site. You can easily search your bookmarks with the help of the search engine index.

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