Have you heard the anecdote of the boiling frog?

If a frog is placed in boiling water, it will jump out immediately. However, if it is placed in cold water and then slowly heated over a period of time, it will not perceive the danger and will slowly boil to death.

And I think this is an important metaphor that we can all learn from in our business lives…

For example, you may have set up your business to charge a certain fee for service or to achieve a certain goal.

And then you meet a client who laughed at your lofty ideals… so you kind of dropped them.

And then you had a hard time getting clients, so you lowered the targets a little bit more.

And then the economy gets tough, so you lower your expectations a little more.

And then it spirals around and around and you feel like you’re going around in circles.

Essentially, you’ve ended up a boiling frog…your business dying before your very eyes…but because it’s all happened so gradually…you don’t even realize it until you’re a dead frog.

I have seen this happen to many business owners over the years.

Not knowing what to do…we just sit and accept things…and because it’s gradual…we accept much more pain and frustration than we would have accepted in the beginning.

You may be in the previous position. Or you may have an extremely successful business, but in either case, I believe that everyone, myself included, suffers from Boiling Frog Syndrome at some point in their business lives.

To find out if you have ‘boiling frog’ disease, reflect on your business ideals when you started and ask yourself…

1. Would I have chosen the same clients that I have now when I started?

2. Would I be happy earning the money I have now when I started in the business?

3. Is what I have now what I set out to create?

4. Did I set out to work the number of hours I now work for the income I now receive?

If you answered no to any of the questions above, then it’s time to JUMP out of the boiling water and claim the business you deserve.

Start getting paid what you’re worth. Start getting the customers you deserve. Start working more effectively and earn more money in less time. And start earning what you deserve.

Of course, you need to take steps to create these kinds of breakthroughs.

And, in my opinion, one of the best action steps you could take right now is to understand what it takes to get more customers.