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Digital Marketing

The difference between digital marketing and social media marketing

Use a variety of digital channels like SEO (Search Engine Optimization), social media, and PPC (Pay Per Click) to drive audiences to a potential brand. Digital marketing uses the internet as the primary means of promotion that can be accessed using electronic devices such as computers, laptops, tablets, and smartphones.

Internet marketing techniques such as search engine marketing (SEM), emails form an integral part of digital marketing. In addition, it also includes non-Internet channels such as Short Message Service (SMS) and Multimedia Message Service (MMS), callbacks, etc. All these different channels form an integrated part of digital marketing. Digital marketing is considered below the line BTL marketing as it targets a smaller, more focused group and works to build loyal customers and drive conversions.

SMO or (SMM), on the other hand, is a branch or subset of digital marketing that excels in promoting using social media platforms like Facebook, Twitter, LinkedIn, YouTube, etc. It uses social media for marketing purposes. Social networks are highly dependent on user interaction, sharing information and forming a kind of community, and therefore have a ‘social’ element. It uses the creation of artistic content that is presented accordingly to attract the audience towards your products or services and build a brand following.

According to Zephoria Digital Marketing Consultants, there are more than 1.71 billion monthly active users of Facebook worldwide. This means that Facebook is statistically too big to ignore and therefore should be a vital part of your social media marketing strategies. The consumption of online videos on such platforms has been constantly increasing and is the next big step in terms of marketing strategies. SMM is also below the line BTL marketing when it comes to segregated groups made up of common interests on social media platforms.

Businesses looking to address their marketing needs must choose between a digital marketing agency or a specialized agency. If you are looking for someone to plan your entire marketing strategy, then a digital marketing agency would be a good fit. However, if you’re looking for someone to only handle the social media aspect of your strategy, then you’re better off working with a specialized agency.

With the extreme popularity of digital media, people are more willing to incorporate digital marketing into their everyday lifestyle. According to the Interactive Advertising Bureau (IAB) report, Internet advertising revenue in the United States reached a staggering $27.5 billion in the first half of 2015. This has opened up various job opportunities around the world. . There is a great demand; however, we are experiencing a shortage of skilled labor as people are still adjusting to the rapid evolution of digital media.

To meet the increasing demands for talented people, there are various online courses on digital marketing available. A quick Google search on this topic will bring up a large number of institutes that offer the mentioned lessons. The courses last several days in which all related topics under the umbrella of digital marketing are addressed. Students gain valuable information on the subject that allows them to carve out a niche for themselves.

The digital marketing course includes a basic understanding of marketing and advertising concepts and a fundamental knowledge of statistical and analytical tools. They also receive complete information on email marketing, SEO/SEM, pay per click, mobile marketing, online video, among others.

Social media marketing courses include an in-depth understanding of social media principles, top social media sites, social media strategy, and social media measurement. It offers a look at the strengths and weaknesses of social media platforms like Facebook, Twitter, etc. and delves into the latest trends that arise in social networks. Social networks are an indispensable part of the digital media strategy. SM platforms are leveraged for the purpose of branding a product or service as it provides a more open interactive medium for a two-way conversation. Digital marketing is more relevant in terms of building brand awareness, marketing or reputation management. Although they have different online applications, they serve the broader purpose of branding and converting customers into leads and sales. Consumers have become more brand conscious with active participation and more spoiled for choice with the plethora of options available online. Their involvement in overall marketing strategy has multiplied, rendering traditional strategy techniques obsolete. At the speed at which digital media is advancing, it will not be unreasonable to imagine a future in which virtual reality has transcended all aspects of our existence.

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