With the growth of the Indian car market, the success of Audi India, the fine car maker has also been on the rise. Audi has received an overwhelming response from the Indian consumer since its inception. To date, Audi India has received five awards for its stylish, luxurious and efficient cars.
Audi’s sales figures in India have also been rising higher and higher day by day. Two years ago, when the recession hit the car market hard, Audi had tripled. The automaker had sold 1,050 units in 2008, much more than the 349 units it sold in 2007. Sales volumes in India rose 201 percent. Despite the unfavorable market situation, Audi India has recorded strong sales figures by up to 230 per cent.
In April 2010, Audi India reported a 69 per cent increase in its sales with 189 units as against 112 units sold during the same period of the previous year. This year, the automaker looks to continue to focus on improving its customer service by bringing new cars to India and also offering superior service standards. However, the April sales figures already speak to the confidence that Indian car buyers have in the luxury brand.
What makes Audi among the best in the Indian car industry? All Audi cars sold in India have athletic character, high-tech engineering and modern designs. The Audi A3, A4, A6 and A8 have their own market in India. With the impressive network of dealerships in India, Audi has successfully made its footprints in all nooks and corners of India since 2004. The enticing looks, rewarding complexity and revolutionary technology of Audi cars attract wealthy Indian buyers. and celebrities to its showrooms.
Audi’s model range in India includes Audi A4, A6, A8, Q5, Q7, TT and R8. Audi has the DNA of a winner and booking its cars even before its official launch in India is proof enough of the same. Audi always goes a step further when it comes to seducing Indian car buyers. Its state-of-the-art technology and efficient cars add more to the already high sales figures.
Believing in the core value of the ‘Vorsprung durch Technik’ brand, Audi is looking to grow as the unbeaten premium brand in India in the coming years. It is believed that Audi India will invest as much as Rs 192 Crore for car production in India over the next 3 years. It has already started the assembly of its cars within the country, beginning with the assembly of the A6 at Aurangabad in Maharashtra, India.
Audi cars have lived up to the expectations of the Indian market and have also been enthusiastically accepted by the consumers which prompts them to drive quickly towards the sphere of success.
