business change It’s a lot like a career change for a business owner. While an entrepreneur can remain an entrepreneur, it is often difficult to change businesses or industries. With the dawn of the information age, many new entrepreneurs found an exciting field using the power of the Internet.

But what about business owners who started and built a traditional business for sometimes a decade or even several decades? Changing businesses can be a challenging and even overwhelming task for any entrepreneur. Some businesses become obsolete, these are the easiest to accept change as the only alternative.

But what about when a company continues to generate strong revenue and seems healthy? Many entrepreneurs find themselves hiding or even trapped behind a solid income stream that barely reaches a six figure profit. Success or perceived success can create an attractive place in the local community and many entrepreneurs find it unthinkable to give up the prestigious relationship they have developed through years of hard work and strategic planning.

The information age has ushered in and empowered business models that can deliver a new generation of results. With much lower fixed expenses and largely automated variable expenses, information age business models with revenues of even two to three hundred thousand can outperform their counterparts with revenues of two to three million.

Business owners looking to switch businesses in 2008 and beyond will likely do so to take advantage of better cash flow and much higher profitability. The traditional brick-and-mortar business world has found it acceptable to sacrifice profitability for improved cash flow, and the information-age business sector is apparently willing to recapture both. If cash is king, then profitability is queen and the information age is the most sought after realm for a business owner looking to change careers in the business field today.

Using real estate as an example, we can see how the power of the Internet, the information age, and the popularity of the home-based business industry in the last two years has completely changed the face of business and investing. Let’s say he bought five houses for $100,000 each and rented them out, each cash flowing about $600 per month. You would make thirty-six thousand dollars a year, right? (For illustrative purposes) So, to recap, you’ve invested half a million dollars and you’re making about three thousand dollars a month in passive income, right? Well, if you’ve ever rented real estate, you know you’re not a liability and never have been, but you still get the picture.

Now let’s say you have information worth three or four hundred dollars. This information will need to save someone a significant amount of time or over four hundred dollars. Think about the information you have right now that would add value. Now let’s say you sold that four hundred dollar information for fifty dollars. You create an ebook or have one created, then you get a ten dollar domain and free hosting and start telling people about your information. If you sell two of those books a day, anywhere in the world you’ve beaten your real estate for less than two hundred dollars a month.

This is just to prove a point and it is hypothetical that you can make money in real estate passively but the information age offers a more wealth focused approach and smart business owners are seeing this and it gives them that craving business for change.