Pictures are very important for our communication as we all know. But there are main differences between what is the function of the image in communication. The image can be an image that only communicates what it shows. However, the image can communicate much more. Read on to learn about the strong influence concept images can have.

Let’s take a look at the image of a lion. A lion is an animal, and the image of an animal should be a natural history image. Animal images are very popular from the age of small children until we are older. So nature photos are useful and in demand, just for what they are. There are beautiful shots of animals and other wonders of nature and we can appreciate them as part of the beautiful world that we are a part of.

But an image of a lion need not just be a wildlife image of a lion. A lion image can also be a conceptual image. Conceptual images are images that point out concepts such as strength, mother care, competition, fear, cooperation, speed, etc.

If the wildlife photographer has been clever and lucky and has taken a beautiful image of a large male lion standing with all his brown hair in such a way that he really does look strong and grand, this is a conceptual image of strength. When we see the image, we will immediately understand that it is a good image of a male lion, but the associations that we generate and the feelings that arise will be much more the aspect of strength.

We can immediately conclude that this mechanism gives the lion image two possible ways to be used: as a nature photo of a male lion and as a conceptual image about strength.

In reality, the conceptual image will have a much wider use as we need to communicate the concept and the feeling of strength in many different cases compared to the rather limited use of photos showing a male lion in Africa, in a zoo or in a wild animal. park.

Conceptual images will have a potential number of applications that are limitless, in commercials, advertisements, posters, folders, logos, company branding, and even in more personal prints like greeting cards and the like.

An image that is strong in one concept can also be related to other concepts. Our pictured male lion could also be a concept image related to ‘male’, depending on the context of the ad.

The more concepts an image can point to, the more valuable the image will be and the more business potential it will have.