Write a great headline and you may be well on your way to developing an ad or sales letter that can run forever, literally changing your life. That’s because being able to get someone’s attention is very important when it comes to marketing. A good headline can, and will, make or break you.

After all, even the best copy in the world will never be read if the headline isn’t strong enough to attract buyers in the first place. So today I’m going to give you two VERY simple concepts to keep in mind when writing headlines.

In fact, if you want to use nothing more than these two concepts as your main headline writing strategies for the rest of your life, you’re all set.

Ready?

Alright, alright, let’s go.

First and foremost, the title must offer the buyer something they really want. You need to specifically understand what your buyer wants, and then you need to appeal to your own self-interest.

And mind you, you don’t necessarily need a lengthy headline to elicit interest from your buyer. For example, let’s take a look at these:

Bass fishing?

Eliminate Back Pain… Forever!

Retire at 59 and live rich for the next 30 years!

Travel to Europe this summer for less than you think!

Triple your energy level!

Add 75lbs to your bench press in 30 days or less!

Are you starting to see where I’m going with this?

Well, see, it’s all about understanding what interests your buyers have.

Now the next thing you can do is give people some news about what they want to buy. Everyone loves news, and that’s because it’s the most up-to-date information you can get your hands on.

So, using the headlines we just discussed, let’s see how you could add a news component to them:

The hot new “Go-Getter” lure catches largemouth bass morning…noon…and night!

New “No Risk” Formula to Retire at Age 59: Do You Qualify?

Now Vacation In Europe: New “Backroad to Luxury” Discovered!

A new scientific breakthrough triples your energy level!

New Unusual Supplement Adds 75 Pounds To Your Bench Press In 30 Days Or Less

See how this works?

And yes, you’re probably thinking, “Wow, he’s using the word ‘New’ a lot,” and you’re right. But there’s a reason why: people are obsessed with new things. Like I said, it’s the premise of the news, and frankly, it can be all the success behind the internet.

But that is another topic for another day. For now, keep these two concepts in mind the next time you’re trying to get someone’s attention. When you can do this, selling becomes fun…it doesn’t work.

Now go sell some, Craig Garber.