An article in “Benchmarks & Insights” from Google.com states that “50.5% of US consumers watch videos online and spend 45% more time doing it than a year ago, that is, more than four and a half hours of online video per month. “He also mentioned that” currently video represents 40% of all Internet traffic and will exceed 91% in 2014, according to Cisco forecasts. “
Based on that data, online video marketing is the best way to capture the attention of an online seeker. Additionally, video SEO is 50 times more likely to rank a website on the first page of search engine results than traditional SEO according to Forrester.
If your online marketing plan does not include video marketing strategies, your site will be missing the opportunity to rank high in search engine results. There are several reasons why online search engines are drawn to videos and some of them are briefly discussed below:
The attraction of online videos
1. Videos provide interesting content
Effective communication is a two-way process. Videos are effective in generating traffic to websites because the attention of online search engines is more easily captured by the animated and dynamic action in the videos than by the static text. As soon as a searcher becomes interested enough to click on the video, effective communication begins.
2. Videos provide the most compelling product information
There are many characteristics or qualities that can never be adequately described in words. That is why there were illustrations or photographs for a better understanding of the audience or readers. There is no doubt that much more information can be conveyed through videos in a shorter period of time than by reading text or looking at photos. For example, in one second after viewing the product, the viewer gets more than hundreds of words of information.
3. It’s easier to build customer relationships through videos
Video advertising can convey most messages more effectively if done in an entertaining way. Viewers are not only informed, they are also entertained for free. This is one way to develop a growing interest in getting your site visitor to visit again. If more new and interesting videos are available with each visit, expect to have a regular visitor from then on.
If your website allows visitors to leave their comments, you will not only get their email addresses, but also more valuable information about them.
4. Videos are easier to share
It is a natural consequence to want to share something good, informative, or fun with the people you care about. If your videos can be embedded on other sites, you can imagine how widespread they will be after a few hours of posting.
Informational videos are also shared frequently because they are helpful. Some viewers will visit your site to see if there are other similar videos. If they like what they see, they will keep coming back. Videos are effective tools for providing information and entertaining. It is also a great advantage that they are easy to share. If site owners continually provide high-quality video and use the right video marketing tactics, they can expect waves of traffic to their websites.
