You know them. It’s the companies and individuals who compete and sometimes steal your customer base from right under your nose. Your website may or may not be as flashy as yours and your products probably aren’t as great and yet your numbers seem to always get better. You know why? Have you taken the time to find out what your competitors’ email marketing strategy is?

spying on the competition

Unless you’re very lucky and have a competitor willing to share all of their great ideas with you freely, the quickest way to find out what they’re up to is to sign up for their mailing list. It sounds so simple that you wonder why you didn’t think of it already, right? That’s what I said when I thought of it.

Go to their website and enter your email address. Take a couple of months and read what they’re sending to your list and in no time you’ll see what their email marketing strategy is. Don’t rush though, take the time to carefully study as many of your competitors as possible. Find out what they are doing that works and figure out what they are doing that you could improve.

It won’t be long before you find out how to make what they’re doing a step better and which, my friends, is how to beat the competition by using their own email marketing strategy against them.