A logo can play a dominant branding role by representing your organization’s profile and the nature and attitude of your business. Can a free logo design be the right choice when it comes to your corporate identity?
An amazing logo can really help you build your business identity in any competitive industry. All successful organizations understand this aspect quite well and that is why they spend a lot of money and effort to ensure that they have an exceptional and unique logo; that it would be valued and honored by its people and stakeholders. They have also set an example and promoted their traditions in building a strong corporate identity through the logo and other branding elements.
The reason for explaining this importance to you is to address the free logo issue, which is the most favored option for many up-and-coming companies and startups. If you are going to have a free logo design, are you sure that it will really benefit you in the long run and give you an edge when it comes to branding scenarios?
The usual way to get a logo is through a logo design company that offers various packages customized to your needs, a freelancer, or you can get it for free by downloading some software or a logo template and combine it yourself to produce a logo . For your company.
Most of the best logos brought to the world are created by professional logo design firms where expert designers and quality control confirm the standard and maximum creativity of their craft from the point of view of functionality and effectiveness. Remember, a logo is not just an attractive graphic object, it is a symbol of you in the marketplace. Whether it appears on your letterhead, business cards, or website, it should carry your corporate personality. These days, small businesses and startups are gradually leaning towards design firms as they come with attractive and easy-to-use packages; where you don’t just get your logo design in vector formats (instead of jpeg, which has very limited functionality). You can also obtain full ownership and copyright of the logo design to confirm that no one else can copy it. The packages offer you your brand solution with great flexibility and convenience. Just like if you pay the company to get their logo, you will also get a free letterhead design, banner design or business cards. Another very good option is if you want your website designed for you, then you might get a free design done for you.
The free template-based options sound like fun, and they might not give that wow or wow factor to your corporate branding. You can do a comparison of free and professional logo design companies; then you will see the difference.
Last but not least, when competition is intense, tight budgets are a constraint, but you still need to boost the marketability of your business. Consider a small investment to have your logo designed by a professional and experienced company. And yes, do your research on logo design companies and compare quality and prices before finalizing your decision.
