Search engine optimization falls into two categories: on page and off page. Off-page SEO includes any optimization techniques. no used on the page you are trying to optimize. And what is on-page SEO? Unsurprisingly, it refers to all the elements of a website that contribute to its SEO efforts. These elements can be specific (such as page titles and meta descriptions) or broad, such as improving the overall quality and usability of a website. If used correctly, they can help the website rank higher in search engines and benefit the site’s audience.
Now that we know what on-page SEO is, let’s see how it’s used! There are many different elements to a website that affect its SEO, but we are going to look at some of the most important ones.
page titles they appear at the top of your browser bar when you are on a web page. When you make a query in a search engine, they are the highlighted and clickable results. You can find the title of your page by searching the HTML header for a short phrase enclosed in the tags
. For best results, title tags should be under 70 characters, include keywords and your website (or brand) name, and separate keywords with commas or pipes.</p>
<p><strong>meta descriptions</strong> they appear below page titles in search results and describe the content of your web page. If you look in the header of your HTML, you can find your meta description by looking for a very short paragraph that looks like this: <meta description="description" content="Una descripción de tu página web.">. Meta descriptions are not required, but if you don’t have one, search engines will create one for you using the content on your page. It’s foolish to risk search engines using unwanted content when you could write the perfect meta description yourself. And what is a perfect meta description? It should be clear, concise (less than 155 characters), relevant to the specific page, include keywords and branding, and include a call to action.</p>
<p><strong>urls</strong> are the addresses of web pages (if you use the Internet, you must be very familiar with them). However, you may not be familiar with what makes a URL great for SEO. The best URL will be short, easy to read and will fit the content of the page. Separate words using hyphens and use keywords if possible. You want the URL to be memorable and easy to understand, so avoid gibberish characters like ampersands, percent signs, numbers, and meaningless punctuation.</p>
<p><strong>content page</strong> it is the heart and soul of your website. It should be well written, unique, relevant and constantly updated, and of course you should always use proper grammar and punctuation. Great content will engage viewers, promote repeat visits, and might even get viewers to share your website via social media. While it’s important to use at least 300 words per page, employ high keyword density, and add links where relevant, you need to focus more on making your page content interesting. Interesting writing is essential for both a great website and great SEO.</p>
<p><strong>Photos</strong> make a website more visually appealing to viewers, but can also be used to attract the attention of search engines. Because search engines can’t see your images, it’s important to provide alt text for all your images. Alt text describes your image using relevant keywords and will help your image appear in search engine image results.</p>
<p><strong>internal link</strong> direct users to other pages of your website. By using internal links in your content, you are promoting page overviews on your website. To use them well, keep your anchor text short, use keywords when possible, only use them where it makes sense, and of course make sure the link isn’t broken.</p>
<p>So what is on-page SEO? All of the above and more. It refers to any element on your website that helps the SEO of the site. When used well, on-page SEO will help both you and your audience.</p>
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