The question “how do I get more followers on Twitter?” it is asked by about 60,000 people each month and for good reason. Barring celebrity status, it’s less clear how people amass tens of thousands of followers. So, in this article, I will first detail a setup strategy that will naturally entice people to follow.
The first step is to set yourself up for success. This means branding your Twitter page so it looks the same as all your other marketing campaigns, both online and offline. Specifically, you must use the same image or logo that you use on all platforms, including Facebook, YouTube, your website and blog.
Next, your bio description should be intriguing and draw the viewers’ curiosity. I recommend looking at his competitors, especially the ones that are killing him. Keep your bio similar but take it to the next level by adding action words that make the viewer excited and want to dig deeper.
Of course, it goes without saying that you’ll want to add your money website in the website field. This is where it can get tricky. Your money website should be the best site that converts a prospect into a customer. If you’ve worked with capture pages, this is often the best option, as it only gives the prospect two possible actions: 1) sign up for a free gift or discount in exchange for an email, or 2) leave my website.
Why squeeze pages perform better? The more distractions someone has, the less likely they are to take an action and the more likely they are to give up and go elsewhere. This is a psychological phenomenon that affects people and drives them to make decisions based on curiosity. The more curious they are, the more likely they are to reveal an email address. If you want to learn more about squeeze pages, please read my other articles.
Next, you’ll need to set up email notifications to receive an email whenever someone sends you a “direct message” (also known as a DM). This way you can respond and start building a real relationship, which is the key to eventually making a sale. I recommend turning off all other Twitter communications, like Twitter updates, otherwise you’ll be bombarded with distracting emails. All you really need is communication from your new followers.
Now that your profile is set up and looking professional, people will trust you and you will naturally gain more followers. Next up are your tweets. Specifically, how you can drive viral traffic with the right tweets, which I’ll cover in my next article.
