My clients always ask me how I can create great slogans. The secret is very simple, have a clear idea of who your key market is and what they want. That is the foundation of your business, your reason for being.
Do your homework
Once you know exactly who and how you serve them, the tagline almost writes itself. Remember I said almost, then you have to sit down and write about a hundred instructions. Try not to judge or correct any of them as you write them, just write as many as possible.
walk away
Wait at least 24 hours and look at them again (with fresh eyes). Now, choose the ones that really sound good. Those who convey the main benefit of using your product or service. And also the extra quality I call rhythm (it sounds good to the ear). Most good taglines are very short, because you want to grab your readers’ attention quickly. And it’s easier to remember when it’s very short.
The art is in the details
At this point I will settle on a half dozen slogans to start improving. Improving a tagline means fine-tuning it, adding a word or even a letter here and there. Or you may need to subtract a word or letter. Remember that a good tagline can help you get a lot of customers, so take some time to develop it.
slogan logo
Your logo, in my opinion, is not as important as the tagline. A picture is not worth a thousand words. People will remember and act on a good slogan, but a logo takes time to make a good impression. But I see so many businesses that have nice logos without slogans.
Testing, testing, testing
The next step is to take your new slogan for a ride, show it off to a few people, and get feedback. Compare it with the competition and get an idea of how the market will react. After doing all this work, you’ll know that when you’ve come up with the right tagline, something just clicks.
Coming up with a good tagline is hard work, but it’s also fun. A good slogan can last for decades and help make a business very successful. Just remember to use it everywhere, on your logo, website, letterhead, and business cards.
