Consumer complaint boards such as mugshot, rip-off, yelp, and others are established to help customers voice their complaints if they feel misled or ripped off by the company from which they have purchased services or products. These kinds of platforms help to raise the awareness of potential innocent buyers to stay alert while buying products or services from any company. But there are different companies, or people who, out of competition or for other reasons, post complaints or false reviews about any company online. You can’t just ignore them, as they can present potential risks to your product. Most of the customers prefer to read reviews and opinions online about any business. Therefore, if you aspire to earn significant income, you should be aware of this negative publicity.

There are some types of content on Google that fall into the category that you can claim as inappropriate:

1. Google says that content must be unique and authentic. If you are successful in proving the content to be spam or fake, Google will remove it to help improve rankings.
2. Google will not consider an article, complaint or review that is offensive or derogatory. This includes content that rants personal hate speech.
3. If someone leaves a review on any business, it must be relevant and accurate, Google will agree to remove it.

How can you spot a fake negative review?

If you come across any negative content that flaunts hate or dissatisfaction against your business, you can take a few steps to identify if it’s genuine or fake. You can check –

1. The reviewer does not have any of the business records or transactions made with your business.
2. The complaint is published without specifying details.
3. The transaction detail is not in your records.
4. Find a connection between the reviewer and the competitor.
5. The review has a recommendation for another company in its review.
6. The reviewer has not reviewed any other businesses in the past.
7. There is no real picture in the profile.

It is not easy to eliminate consumer complaints or fake Google or other review. If you find negative content and reviews about your business from your dissatisfied genuine customers, the best thing to do is to address their issue, try to resolve it, improve customer service, and promote your positive content on different channels like social media. When you can’t remove a negative review or complaint, you can follow other strategies. You can work to improve your social media presence by participating in forum discussions, being active on review sites, and regularly sharing positive content. A single negative review is enough to destroy the other 10 good reviews, so always try to get good feedback from your customers so that it can help you push the negative down the search engine results page.