I have done it myself; I took what I thought were great ad photos and used them for my online MLS listing. My clients thought they were okay and I thought they were okay, until I started working as a purchasing agent in Seattle a few years ago.

I worked with over 40 different buyers a week and every day I heard, “Did you see those ad photos? There’s no way we want to see that house, it’s a dump! Does the ad agent know how bad they are? “. Obviously, the listing agent didn’t spend anything on real estate photography.

My buyers would also see great listing photos and would want to come in to see the house that afternoon. We walk in and they wonder if it’s the same house they saw online. They felt cheated because the images did not look anything like the royal house. (But at least the property agent had the buyers tour the house.)

It all came down to the list photos they saw online. That’s essential listing marketing! Give buyers a big picture and they will walk into the house that day. Give them a do-it-yourself photo and they’ll move on to the next house. The listing images make all the difference, especially when you spend a few bucks on professional real estate photography!

Even when the photos on the list were better than the actual house, guess what? It still has the buyers in it! That is your goal as a listing agent; get as many projections as possible. Professional real estate photography makes that happen.

With over 80% of shoppers searching online now, the listing photos are the first thing they look at and what they base their initial impressions on.

How much money in lost commissions do you think is being lost because you won’t spend a couple hundred dollars on professional real estate photography?

If you spent the marketing dollars well spent on professional real estate photography …….

1. You could have more satisfied customers because the home sold faster.
2. You could have made more cash because you didn’t have to lower the asking price when the listing became stale in the market.
3. It might seem like a leading producer in the area due to the faster sales, the most attractive listings, and the most satisfied customers. Your overall image is improved – big time!

Isn’t it funny how such a small aspect of your business can affect everything? Every time you realize how a problem affects your bottom line, that will cheer you up, right?

Don’t give me the excuse that it is too expensive because it is not. Look at it as a marketing and advertising expense because that’s exactly what it is. And real estate photography is one of the best things you can spend your marketing money on.

You have a couple of options ……..

You can hire a real estate photography professional in your local area and offer $ 50 to $ 200 to come to your listing and take some great photos. Make sure they are top-notch, have all the right gear, and understand the purpose of these photos. You don’t want to pay for a real estate photograph that is no better than yours.

Your other option is to go with a company like Vicaso.com that is exclusively dedicated to real estate photography. Her business is posting photos for real estate agents!

You can schedule your photoshoot on their website, pay around $ 200, and get the most captivating ad photos you’ve ever seen. Even if you have a crack house for sale, your real estate photography will make it look like a palace.

I am telling you; don’t skimp on your real estate photography. Look at the cost as an investment. If you spent $ 200 on professional real estate photography and recouped another $ 20,000 in commissions that year for faster sales, more clients, and higher listing prices, wouldn’t it be worth it? You can bet!