If you want your website to rank high on Google, you need to stop making these mistakes:

1. There is no proper keyword research. Keyword research is the most important process of SEO. You need to put in the time and effort to do thorough keyword research. The purpose of keyword research is to identify the keywords and phrases that your prospects will search for. You should not opt ​​to optimize for keywords that are too generic. Generic keywords are extremely competitive and it is very difficult for you to rank high for them in a short amount of time. If you target the wrong keywords, your SEO effort will go down the drain.

2. Keyword Stuffing. Keyword stuffing is considered an unethical SEO technique. Keyword stuffing occurs when the web page is loaded with too many keywords in the META information and content. When search engines feel that you include too many keywords on your website, they will not give your web pages a high ranking. When writing your copy, you should always write for humans, not search engines. Yes, it’s important to put keywords in your content, but don’t overdo it.

3. Important HTML tags are missing keywords. You need to put keywords in the Title, Meta, H1 and ALT tags. Search engines look at these tags to determine what your web pages are about. So if there is no keyword to describe your web pages, it is very difficult for you to rank well. The title tag is the most important tag. Many companies only put their company name in the title of their websites: they are wasting the opportunity to rank well in search engines.

4. Stop link building once results are achieved. Link building is not a one-time project. It is an ongoing process to keep your SEO campaign successful. Every day, there are new optimized websites competing with you in the search engine results. When you stop building links, you lose the competitive advantage. So after you see some initial results, you should continue to build more links. Some effective link building strategies are article marketing, blog commenting, forum marketing, directory submission, and social bookmarking.

I hope that after reading this article, you will not make these deadly SEO mistakes. SEO is the foundation of internet marketing. If you do it right, you can definitely count on SEO to do business.