So you’ve been writing down goals and trying to figure out what your income will be. What path do I take towards my future success? Like most, I hope you want to earn more money than you are currently earning. So how do we get there? What is a reasonable growth projection? If you are a salaried employee, looking for a part-time job or running an additional home business. These types of activity have the greatest impact on the bottom line, since most of your current expenses are fixed. If you’re in commission sales, you likely have money goals that typically break down to the number of units or programs you sell. If you own a business, the task becomes more complicated. You have to pay your expenses before you pay yourself. Forget the notion that it is a business expense and is tax deductible. You can only pay your bills with the money you have in the bank. Cash is king. Deductible or not.

The master of success in my opinion is Jack Canfield. In his book “Principles of Success,” he spends a great deal of time discussing his relationship with money. He “he develops a positive money consciousness.” In this book he devotes several chapters to money and there is a recipe for wealth. Like all things in life, it will take some time. What you do have is control of the rate of that growth. Know where you are now. Know where you want to be next year and know what it takes to live the life of your dreams. Once you know the income required to be where you want to be next year, you can get started on your plan. It’s key not to make a pie-in-the-sky approach to next week. Save the cake in the sky for later. That doesn’t mean you don’t write it. Just understand that there will be quite a bit of space between now and then. Success is more likely and much more enjoyable when you are having fun.

You have to start with measurable numbers that work. For example, if you sell 8 cars a month, you’ll need to know what the average commission per car is. Then you calculate how many additional units you need to sell to reach your target revenue. In my opinion, there are really only three main ways to do this. The first is to pick up the phone and start making warm and cold calls inviting people to visit you for their next vehicle purchase. You generate more leads instead of waiting for leads to walk through the door. You should measure the success of these calls as this will help you determine what is required to get an additional sale. Second, you need to improve your selling skills so that you can have a better closing relationship. The third way is to do both. Imagine a 25 percent increase in revenue. Well, he’s taking 8 units a month to 10 units a month. Bingo. You already have your number. Success is in knowing the activity you need to be successful. Make sure it’s measurable.

If you’re in business, you’ll need to come up with some sales projections. Your bank and shareholders will want to know about your plan. Once again, this is going to be difficult to measure. For example, in retail, you’re bound to choose the right products and, more importantly, retain your existing customers so your base doesn’t erode. These choices become a balancing act. Remember this. It’s easier to keep an existing customer happy than it is to get a new one. You need to make sure that the promotions you are offering to attract new customers are not better than what your existing customers are currently paying for. So how do you do this? An area to grow your business through what is called organic growth. Increasing average sales to your existing customers makes good economic sense. It is also the most profitable way to grow our business. This increase in sales can be found by introducing new product offerings and getting more business from your existing customers who may be buying from your competitors. This type of growth is the most controllable and cheapest way to grow your business. In your new customer plan, you need to calculate how much it costs to get a new customer. How much do you pay your outside sales staff? Advertising and promotion expenses. You need to know if you have the funds available to start such a campaign. In a nutshell, you need to put a number on the average increase in sales to your existing customers and how many new customers you will realistically attract. You already have your number. The key to your success will be how you implement and carry out this plan. It is not easy to be an entrepreneur because there are many variables. Go ahead with a good plan and be prepared to adjust the plan as you go. You need that goal or target to focus on. Just make sure the number is well thought out.

Rapid and rapid growth can be followed by equally rapid decline, as these types of sales growth are usually at the forefront of a new technology or sales created from new hot products. These fast growing sales also attract the competitors and make you the sought after periods. Growing your business based on strong values ​​and strong projections will add balance to your life and balance to your bottom line.