You probably know that some devices do not support or recognize AVI files, such as Mac computers, iPhones, iPods, and iPads, to name a few. The MP4 format has recently surpassed the AVI format due to its superior transmission quality on whatever device you play it on, be it on mobile or on the Internet. That is basically the reason why consumers prefer the MP4 video format.

The standard video player on your Mac, QuickTime, does not support AVI file formats. That is why you have to convert AVI to MP4 on Mac to be able to play it. There are many video converters available, some are even free. If you are on the budget, you can also go for the paid software program because it somehow tends to work better for converting your files. Most of the converters are compatible with Mac OS Mac OS X 10.6 Snow Leopard, 10.8 Mountain Lion and 0.7 Lion; they also support many other input and output file formats. The quality of the video will never be lost; in fact, a good video converter will even dramatically improve the quality of your video using those amazing tools that are included with the software.

If you convert AVI to MP4 on Mac, you get the following benefits:

• The MP4 format is lighter and therefore easier on your file storage space. Its file size is relatively smaller than that of AVI. A five hundred megabyte video clip in AVI format, when converted to MP4 format, would reduce the file size to approximately 30 megabytes. That’s a lot of disk space saved! You now have more space for other files.
• The MP4 format offers good video and audio quality. The conversion process will not ruin the quality of the video or the clarity of the audio. In fact, these can even be improved!
• The MP4 file format is generally recognized by many devices. This format is understood by dozens of modern devices without any problem, unlike the AVI file format. The MP4 file format is always ready to access whenever you want, on any device.
• Converting your file has the added benefit of unleashing your creativity. With those great editing tools that come with the file converter, you can manipulate the video to your liking.

The duration of the conversion process depends mainly on two factors: the size of the file and the performance of your computer. A 4 minute music video, for example, will only take a few seconds to convert; on the other hand, a larger file will take longer to convert. The progress bar will help you to see the status of the conversion process. If your computer is in tip-top condition, it will allow for even faster conversion.

If you want to convert AVI to MP4 on Mac, all you need is a good converter. Download it, install it, launch the program, drop the file you want to convert to the converter, click the convert button, and you’re done. It’s that easy. You might also want to try those cool editing tools. Crop the video, crop the frame size, add special effects, adjust it however you want … and don’t forget to share your masterpiece with others!