Most people realize, in most cases, that one of the weapons of the arsenal and of the plan to sell and market a house is to hold an open house. However, if all that was required was to do so, why would a homeowner need the services and representation of a professional real estate agent? For those who have ever attended more than one of these events, you will likely agree that the experience and impact often vary significantly and dramatically. The reality is that it is not just about having open days, but about how they are carried out and focused. With that in mind, this article will briefly attempt to consider, examine, review and discuss what this means, requires and involves, and why it is important.
1. Marketing, promotion: If they don’t come, it doesn’t matter, regardless of how the rest of the process is done. How will you attract as many qualified home buyers as possible, unless / until you carefully examine and consider your options and alternatives, and your niche, for the particular property? Where and how will you promote and market the open house? Some methods that can be used include: a) in person, calling as many local real estate offices as possible, as well as sending the office, a fact sheet / inspirational information to differentiate your listing from the rest – of the pack; b) at least during the first weekend, use a local newspaper, with a wide and relevant distribution and with good potential for results; c) extensive promotion and marketing on the Internet (free and paid); d) social media marketing (targeted); quality signs. etc. On the first weekend, you should consider having an open house, both Saturday and Sunday. A good schedule is to have one every weekend for the next 3 weeks if the house is still on the market / available, and then one every other weekend until it is sold!
2. Exterior appeal: What will be the first impression when potential buyers approach the house? Make sure the house is neat, clean, clutter-free, etc.
3. First look inside: What will be the first impression, when a potential buyer, enters the house? Is the house free of distractions, odors, etc.? Would this particular house benefit from the staging?
Four. Agent conduct: How does an agent behave in the event? Are you welcoming, responsive, enlightening, and ready to answer any questions and address concerns? How could a quality real estate agent balance, make room for a potential buyer, and be proactive? Beware of a distracted agent, who is there, in body, but not in effectiveness, etc.!
The success and value of any open house depends on a combination of attracting a significant number of qualified potential buyers and addressing the best way to show the home to get the most out of it. Who an owner hires to represent them, it really matters!
