When trying to buy a nice anniversary gift for a wife, most men spend most of their time and money purchasing the material gift and very little, if any, on the anniversary card. Some men even make the serious mistake of not getting any cards at all. What spouses don’t know is that the anniversary card is even more important than the gift.

This concept is very surprising to most men, in part because our brains are wired differently than women’s and in part because of overwhelming commercial advertising that portrays diamonds and jewelry as the perfect romantic gifts for men. women (even though most of those ads and businesses are created and owned by men). There is certainly some truth to those ads. Most women like diamonds and jewelry, but they are more appropriate for birthdays and Christmas. For romantic holidays, especially an anniversary, what most moves women when they receive a gift is actually the sentimentality and thoughtfulness that went into the card. Unbeknownst to the average married man, when her wife receives her anniversary gift, she’s actually subconsciously using the card as a yardstick to gauge how much she still appreciates it, or at least how much effort she’s willing to put into it. to do to teach it. A generic card with generic words won’t do much to top up your love meter for the coming year.

The secret to giving your wife a great anniversary gift is to put more emphasis on the card and less emphasis on the actual gift. If you want to wow your wife, make the card the main gift, and the gift should be something inexpensive and intimate, like flowers or a keepsake. To do this, however, you cannot use just any card. A mass-produced $2.99 ​​paper grocery store card, written by a corporate marketing expert and purchased and given to thousands of other wives across the country, isn’t very romantic. Instead, I strongly suggest creating a personalized card for her using superior quality material, written in the words of your choice so that you can convey exactly what you want to express to her wife. Her words will resonate more than those of a corporate stranger, and the high-end material will impress her far more than standard card stock. Give this to her with some roses and you will have the perfect anniversary gift.