Tired of investing in Google Ads? Today, Google uses more than one way to decide whether to rank a website or not. The tips below will help you rank your site in 2018.
Optimize the home page
Make sure your site or blog’s landing page contains your main keyword. If you go for a good SEO plugin, it will help you rank better for the keyword. Each keyword or phrase must be used at least once on your site. Make sure each page is targeting a single keyword or your pages will “fight” each other for ranking.
Alternative label and image names
Make sure the alt text and image names include the phrase or keyword you want to rank by. The size of the image should not be too large. If an image is too large, you can use a tool to compress it.
Page url
When creating news pages or publishing news articles, make sure your keywords appear in the slug of your pages. If you want to modify existing pages, make sure there is a redirect for each page. This will help search engines find your pages.
Meta Tags and Title
The meta tags and page titles should also contain your target keywords. If you need help with this, we suggest you give Yoast a try. Once you have installed this tool, you will not have to edit your website code.
Today, Google displays twice as much text in the meta description. Therefore, you need to focus more on this section.
Subheadings
Don’t forget about the titles of your articles and blog posts. Make sure each title or subtitle uses proper title tags. For captions, the tag from tag 2 to tag 6 is used. They play a large role in ranking a website.
Internal links
The internal links should be there too. In case you don’t know, internal links refer to links you made to other posts or articles on the same website. Only relevant pages should be linked. They will help both readers and search engines find other similar pages on your site. These links will also keep visitors on your blog or site for a longer period of time.
Footer
This is one of the most neglected areas of a site. The footer is just as important as other parts of a site when it comes to SEO. In the footer, there are submenus that link to the most popular content on your site. This section has many internal links.
Longer keywords / phrases
Today, more and more people are searching by voice on Siri. As a result, Google is giving more importance to longer keywords and phrases. And that’s why you should focus on long-tail keywords.
Bottom line, if you’ve had a hard time ranking your site this year, we suggest you check out these latest insider tips. Hopefully, they will be of great help to you and you will be able to make it to the top.
