Global e-marketplaces or trading portals are broadly divided according to the nature of the business models. Based on the mode of operation, B2B commerce portals are classified as,

buyer oriented

Buyer-facing B2B trading exchanges are operated by a community of buyers who seek to support an efficient buying process. For buyers, this environment helps to acquire the best prices for products from sellers, in addition to reducing administration costs. On the other hand, vendors can advertise their catalog to target potential customers.

provider oriented

Supplier-oriented electronic marketplaces are also known as supplier directories. These types of trading exchanges are run by vendors looking to build an online sales channel for potential buyers. They give sellers more visibility in the marketplace, which helps attract more potential customers. Buyers also benefit from supplier directories by gaining access to information on supplier profiles and related products and services. In addition, products and services can be conveniently searched.

Independent or third party

Independent or third-party trading exchanges are operated and managed by a third party that provides a common online B2B platform for buyers and sellers. Registered members of independent electronic marketplaces can access display ads, requests for quotes, or offers related to their field of industry.

Vertical business portals

Vertical trades link all sectors of the supply chain of a specific industry. Trading on vertical trading portals improves operational efficiency and effectively reduces middleman supply chain costs. In addition, it also saves considerable process cycle time.

Horizontal commercial portals

Horizontal trade portals connect buyers and sellers from various industries around the world. These types of portals are like large open markets where people can buy or sell to potential customers.