While you shouldn’t steal your competitors’ copy, it’s important to read it as often as possible. Sign up for their email lists, follow them on social media, and get reminders about new blog posts.
Also follow your competitors when they publish a guest article or blog post or conduct an interview. Why? You may learn something important that you can use to make your own copy work better.
Identify content marketing gaps
When you visit your competitors’ websites, how does it feel to read the copy? Confused by navigation or does it take you right where you want to go? What do you like about the website copy and what do you dislike? Take notes so you can find deficiencies in your own website that can be corrected.
Determine effective content types
By looking at the amount of engagement on any article or blog post, you can see firsthand what types of content work best for your audience. Since you share an audience, you can be reasonably sure this method will work. On your blog, look at what types of blog posts get the most likes, shares, and comments. If you can identify popular topics and content types, use them in your own work.
push you to do more
When you see how your competition is motivating, attracting, and acquiring customers right below you, it will make you do more. You will produce more content, post more on social media, create more products, develop more services, and just do more. Because when you see someone else doing it, you know you can do better.
Teach him what not to do
When you read copy that is poorly written or doesn’t live up to its potential, you may realize that it is bad. When you realize that your competitor has made a mistake, you will be able to avoid those mistakes.
teach him what to do
Sometimes your competitor will do something right. That’s great, for you too. When you see your competition delivering effective copy to customers, you see what can be accomplished. Remember that competition is never bad. Have you ever noticed that gas stations and coffee shops tend to open in pairs? There’s a reason. If there’s a profitable coffee shop or business down the street and you open one that’s a little better or different across the street, you’ll be successful too.
Help you find new resources
As you read your competitors’ copy, you’ll be introduced to new resources to help you in your business. You may find resources that are great, and you may find some to avoid.
Learn new keywords
A really useful aspect of copying from your competitors is the keywords they choose to use. They can use some keywords that you didn’t think of before. You don’t have to copy your content to use the keywords in your copy.
