Social media marketing is a term that refers to promoting anything on social media. This includes affiliate marketing links, CPA links, blog articles, website links, and more on Facebook, Twitter, and other social media.
While everyone knows that social media is growing very fast, not all internet marketers are making the most of social marketing. Taking advantage of social media marketing can have many benefits for your online business and internet marketing strategies.
The secret ingredient
Take a look at a popular blog in your niche. Most likely, the blog will have social sharing buttons and links to your social accounts. You should also be able to see the number of shares per social network on the social share buttons, and the numbers should be quite high as well.
Why is this so? Simply because the owner of that blog discovered that social media marketing is really the secret ingredient to being successful and generating lots of traffic and engagement on your blog.
By using different social networks, you can access new markets, broaden your reach, and create a better authority for yourself, your brand, and your website. The best part about all of this is that including a social media marketing strategy in your online marketing strategy doesn’t take too much extra time and is a great way to learn more about your audience.
Social networks to target
When planning your social media marketing strategy, you need to consider several popular social media that you can target in your strategy. You should also do proper research to find out which social networks your target audience hangs out on the most, and then you should target these social networks more than others.
Some popular social networks to start with include:
- Google+
Here are some great networks that can help you get started. You need to browse through these networks and find out where your target audience hangs out the most, and in which sections you can discover and expand your reach.
Your social accounts
Your website must have a social presence on as many social networks as possible. This is important as social media helps improve engagement and will help you get more information about your target audience – what they want to read, what they are buying, etc.
Make sure to create a social presence for your website or blog on all the social networks mentioned above, including Facebook, Twitter, Google+, Pinterest, LinkedIn, and Reddit.
A high-quality, creative profile picture should be added to all of your accounts, as well as a cover photo that explains what your website is about. Then you need to post regular content on your account; do not use your social presence to share only links to your website. You need to strike a good balance between posting quality content, helpful tips, and links to your sites on your social accounts. This will give you more authority and can help you grow your following on social media, which will drive traffic to your website and increase your online engagement.
