A recent entry into the MLM industry, Xocai, is betting that consumers’ sweet tooth over chocolate products, when combined with the financial opportunity, will be the killer double-whammy that propels the company into MLM mega-growth.

Now, over the years that I’ve been in MLM, I’ve seen almost every type of product promoted, from 3D cameras to pantyhose, but chocolate?

The business opportunity for Xocai products has to do with a popular product, chocolate. This chocolate is promoted as extremely high in healthy antioxidants and is marketed through an MLM program. Here are things of interest about the program and the corporation.

Xocai – The Company Founded in 2004 MXI Corporation manufactures and markets Xocai products. The president and co-founder of the corporation is Jeanette Brooks. Jeanette has a successful history with other corporations as well as extensive teaching training. She has founded Pure De-Lite Products, Yurika Foods, and Phoenix International Corporation.

The CEO and co-founder of Xocai is Andrew Brooks. He has a Masters in Business Administration and in Spanish. His interest in developing weight loss products for people with diabetes has been a driving force in his successful sales and marketing career. He is also a co-founder of Pure De-Lite Products.

Xocai Products

Xocai chocolate products are promoted as a healthy chocolate product, but are also enhanced with other beneficial ingredients such as blueberry and acai berry. These berries are very rich in antioxidants, which help the body in many ways. As your cells work, they use oxygen. However, this oxygen eventually breaks down and destroys cells prematurely. Antioxidant compounds help prevent cell breakdown and are good for the immune system and promote weight loss.

Of course, it would stand to reason that Xocai chocolate products would be easy to sell. Just about everyone loves chocolate and customers can select solid chocolate items like peanut butter squares and cups. The company also offers packages of chocolate and drinks. All products are condom free and safe to eat.

Xocai Compensation Plan Xocai uses a hybrid-binary network marketing compensation plan. In today’s MLM market, more and more companies are using this enhanced variation of the standard MLM binary compensation plan.

A hybrid binary is a combination of using a binary and unilevel compensation plan at the same time to pay bonuses.

The binary part of the Xocai compensation plan is pretty standard and allows you to only have 2 open slots under you so when you sponsor someone you put them on either the left or right leg and then once they are filled the following people you sponsor will. you have to go downline from those you just sponsored giving the famous “binary spillover” effect that tends to attract many MLM hopefuls to companies that use the binary pay structure.

Since you get the benefit of starting to count all the volume below you, even if you didn’t put it there, what could be better than that?

The problem, of course, is that the new person who signs up just to take advantage of being in a top recruiter’s downline soon learns that no matter how much volume is below them, they get paid only based on the volume they create. on the other leg.

With the Xocai compensation plan, they pay 10% based on volume on the lesser leg.

Now, one of the other benefits of the binary payout plan that Xocai uses is that you can get paid out as deep as possible so you don’t have to worry about levels. However, there is a limitation on volume in Xocai’s compensation plan, so you can only get paid on lesser leg volume up to $10,000 per week in earnings and then cut off.

Well, I guess it’s not a bad weekly salary.

Note that there is also a “cap” on commission payouts on almost all binary programs.

Since in a binary system like the one Xocai uses, one of the big benefits is the fact that on an active leg there can be a lot of indirect volume and everyone on that leg can actually tap into and get paid on the same volume, companies have to limit how much they actually pay or may find themselves in certain circumstances having to pay more than they earned.

So the binary “cap” is designed to prevent this, and according to the rules of the compensation plan, the company is obliged to pay only a maximum percentage of earnings and that’s it. Once they hit that limit in a given month, distributors only receive a prorated percentage of what they should have received based on the limit.

With Xocai, the maximum amount is 50%, which is actually a bit conservative for a hybrid binary, as many companies go as high as 65% or 70%.

Also, if you have your eyes on the big bucks with Xocai, you can get around the $10,000 per week issue in binary commissions because they allow you to enroll in 3 business centers and by putting those 2 other centers below you in your binary legs now you can build 4 legacies in total and can generate up to $10,000 per week in commissions in each business center effectively tripling your Xocai income to a maximum of $30,000 per week.

That, of course, is a much better neighborhood.

The “Unilevel” portion of Xocai’s compensation plan is activated when people you have personally sponsored go to work and become Executive Distributors, and then, based on their own rank, can earn “equivalent compensation” of what they earn in basic binary commissions. .

This match is shown to be an 8% verification match moving down 7 levels of executives in the Xocai compensation plan.

Confused yet?

Actually, once you understand it, you’ll find that it makes sense and there can be a lot of money in a hybrid binary plan, as shown by companies like MonaVie, who used a very similar plan to fuel their success.

Brig Hart, one of the top earners there, when MonaVie was in its heyday, brought in, by some accounts, just under a million dollars a month in revenue.

Now, of course, Xocai offers a few other bells and whistles, like fast start bonuses when you sign up someone new and they buy products and they also have bonus trips to exotic locations and a car program, in case the money alone not enough to motivate. your.

Xocai Review Summary Well, it actually seems like a pretty “sweet” deal.

Sorry, I couldn’t resist… “Chocolate”, “good deal”, you get the idea.

So what does the future hold for a chocolate product MLM like Xocai? Well, there are pros and cons to all offers, of course.

On the plus side, one of the biggest problems with keeping your check once you’ve built an MLM is that if 50% or more of the distributors that will drop out don’t continue to order the product, then your check goes down and the only way to keep it it is an aggressive long-term sponsorship.

With a chocolate product, Xocai can actually have a very good consumption longevity.

On the business side, of course, all of the newer MLMs like Xocai tend to thrive as the network marketing industry has an insatiable appetite for “new” offerings.

However, once the shine has faded from a new deal and your business is business as usual, it can be difficult for a company to maintain momentum and compete with newcomers to the MLM market.

Now, when the idea of ​​chocolate was completely new, of course it was a driver, however, in the long run, no one can guess if they will be able to sustain that growth.

Now of course we could say that for any business in MLM.

Xocai has done very well in the past and hopes, at least in the present, to continue that growth.

The bottom line is of course that no matter what MLM you build, you need to fuel your success with a plethora of leads rather than relying on the off chance of finding a killer grower in your warm market or lurking in the grocery store. .

The best way to do it in today’s market is to learn how to use the Internet to leverage your business and generate leads.