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You’re the boss: Penn Gillette’s approach to customer service

I went to see Penn & Teller work their magic magic at the “Rio All-Suites Hotel And Casino” on Saturday night. It was a good show full of deft hand, fire, pistol, green screen and tapping skills.

But what impressed me the most was not the show itself, but the attitude of the artists after the show.

You see, right at the end (after Penn and Teller shoot each other point-blank with big honking revolvers) they run down the hall and out into the lobby.

And as you exit the show, you’ll see each of them standing there smiling and eager to sign autographs and take pictures.

Two things caught my attention:

1. When he’s not on stage, Teller talks and it’s not a big deal in the least.

2. Penn (who is absolutely huge) calls everyone “Boss.”

My friend Lisa was with me at the show and had this little exchange with the big guy:

Penn: “Hello boss”

Lisa: “Am I really your boss?”

Penn: “Well, actually, yes, in a very real sense, don’t you think?”

And then we took our shot (where I look like a fool) and we went on our way.

But I found it refreshing that this billionaire behemoth of comedy and magic was still staying humble and likable and really seemed to believe that the people who pay for the seats are the people he is accountable to.

And that most business owners, marketers and entrepreneurs could learn a lot from this “giant” of magic and comedy.

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