Freelancers are an innovative bunch. However, almost daily I receive inquiries from people who are struggling to make a sustainable living. I attribute most of this to his inability to think outside the box.
There are so many ways to make money as a freelance writer that I keep a file of ideas. Although I rarely find myself without a project on my desk, when assignments get tight, I flip through this file to tickle my brain cells.
The following are 10 ways a freelance writer can make money, fast!
1. Sell to professionals: What I mean by this is, target real estate agents, insurance agents, mortgage brokers, etc. with your writing skills.
A personal story: When I was a loan officer, I created a newsletter to send out to prospects. Another loan officer in my office saw my newsletter and asked how I did it. (I used Constant Contact software to set it up (ConstantContact.com)). I walked him up the steps and he started one.
When the owner of the company saw it, he asked me to write a weekly newsletter for the firm.
As this example illustrates, business professionals need a way to convert prospects into customers. A weekly newsletter was just what was needed in this case. If you have 15 or 20 companies that pay you to do a weekly, monthly, or quarterly newsletter, and they charge you enough, this may be all the income you’ll ever need.
So reach out to professionals like these and offer to write a weekly column, newsletter, ezine, etc. and watch your business grow.
2. Edit Websites: This may require some initial work, but it can bring in dollars for years to come. There are so many sites that are in dire need of good copy, all you have to do is turn on your computer to find one. HOWEVER, the key is to target those who are willing to pay for your services. Once again, a personal story.
A friend of mine knows a chemist who created a skin care product. The product is sold nationally through independent distributors. He told me to check the website to see if it was a product I would be interested in trying.
Once I logged into the site, I immediately forgot why I was supposed to be looking at the site. Because? The grammar, graphics, and layout were horrible; especially the grammar! I rewrote the home page and sent it to the webmaster with a nice note saying I’d be happy to redo the whole site for $X. A few days later we reached an agreement and I got the job. You can do this too.
Again, professionals are a great target market for freelance writers. Mortgage brokers, insurance agents, lawn care providers, etc. Most have websites, and many of them aren’t very good. So, edit/rewrite a page and send it to them with a proposal to do the whole site. Typically, if they use it once, they will continue to do so for years to come.
ADDITIONAL TIPS: Offer to add weekly, monthly, quarterly, etc. articles to the site to increase traffic. Many small business owners are so busy that they don’t think or know how to do this type of marketing. Point out the benefits and watch your customer list grow.
3. Create an eBook: Okay, you’re thinking: everyone and their mom is doing this these days. OBJECTIVE, why? Because it works. If you are knowledgeable about a particular topic, say how to stain a deck, power wash a house, quit smoking, make doll clothes, whatever, write a book about it.
Writing eBooks is easy: it can be done in as little as 24 hours – and offer it for sale on a site like ClickBank.
REMEMBER, most people look for information on the Internet. And, “how to” information is one of the most popular forms. So rack your brain for what you love to do, write an ebook about it, and sell it through a major distributor like ClickBank.
A book probably won’t make you rich, but it could bring you extra money for years to come. The best part of this idea, once you create one ebook you can create others and really increase your income to the point where you can quit your dreaded day job.
4. Set up a CafePress store: This online marketer (CafePress.com) allows you to create t-shirts, mugs, stickers, etc. and sell them without carrying any merchandise. There are no minimums, nothing for you to store, and no upfront fees. If you don’t sell anything, you pay nothing.
So, How can a freelancer take advantage of this medium? Quite simply, if you are powerful with the pen, then the dollars can follow. Create cool slogans and witticisms and put them on t-shirts, stickers, mugs, etc. You could be the creator of the next big T fad.
Do you remember the catchphrase “Sh*t Happens”? I think this phrase was popularized by the hippies of the 70’s. Can you begin to guess how many stickers and t-shirts were sold with this phrase? So, rack your brain and create some phenomenal pop culture!
5. Create a “Newspaper” and Sell Ads: This is a bit more ambitious, but once implemented, it can really attract a large number of customers! Here too, I would target a professional market.
An example: In my city there is a very prominent real estate agency. In all my years in and around this profession, I have never seen this particular mode of advertising by an agent. He created a “newspaper” about his geographic area. It’s only 5 or 6 pages (11×17) and printed on newsprint.
It has all the local activities, the functions of the Chamber of Commerce, what is being built, how it will affect the community, etc. Granted, the paper is skewed toward real estate news, but it has enough of the other factors to attract loyal resident readers.
In this job, you sell ads to mortgage brokers, moving companies, title and loan companies, car dealers, etc. If I remember correctly, he’s been putting it out for 9 years. Now, when people go to sell their houses, who do you think they’re going to call? Him of course! Because his name is in front of them providing news relevant to their daily lives week after week.
How can you capitalize on this idea? Create a mockup, target five or six different professional groups (eg insurance agent, mortgage broker, etc.) and offer to do something similar for their business.
Make them realize the value of being in front of customers in your geographic area week after week, for example, The XYZ Newsletter is proudly presented by the following area sponsors:
ABC Mortgage
DEF insurance
GHI-Auto
I would start with no fewer than a thousand copies; these can be printed very reasonably at your local Kinko’s or your neighborhood print shop. Also, make sure it’s a very narrow geographic area. Remember, most business owners realize the value of focus, focus, focus.
MARKETING TIPS: Target those businesses that have grown beyond the one-man shop with this idea. For example, an insurance company with an owner, 2 agents, and a full or part-time receptionist. Because? Because they are the ones who can most likely afford to implement this plan.
As you can see, There are a wide variety of ways to earn money as a freelance writer. It is only limited by YOUR imagination..
Coming soon the second part!
