You know the energy drink market got big when Coca-Cola came on the scene. They have introduced their own mega-energy inducing drink known as Full Throttle. Comes in a midnight black tin with an intense demon / sulfur logo; certainly a far cry from the neutral and familiar Coca-Cola logo.

I guess it was only a matter of time before Coca-Cola entered the energy drink industry. It’s booming and now is the time to capitalize on it.

I consider Full Throttle energy drink to be a hybrid of Monster and Red Bull. It has a serving size (16 oz) and the logo is eerily similar to Monster, while the taste and ingredients are basically the same as Red Bull.

The advantage it has over most other energy drinks is the fact that it comes from Coca-Cola. That means you will be able to buy Full Throttle energy drink in many places where you won’t find any other brand like Red Bull, SoBe, or Monster. A perfect example would be vending machines across the country.

Currently, Full Throttle has 7.8% of the energy drink market. I am surprised to see that that number would not increase substantially in the near future. A company like Coca-Cola is too influential to remain a minor player in this area.

Ingredients and Nutrition Facts for Full Throttle Energy Drink:

Carbonated water, high fructose corn syrup and / or sucrose, citric acid, taurine, natural and artificial flavors, sodium citrate, sodium benzoate (to protect the taste), ginseng extract, caffeine, carnitine fumarate, maltodextrin, Niacinamide (Vitamin B3), Yellow 5, Pyridoxine Hydrochloride (Vitamin B6), Guarana Extract, Cyanocobalamin (Vitamin B12).

8 fl oz serving size; servings per container 2; 100 calories; total fat 0 g; sodium 70 mg; total carbohydrates 28 g; sugars 29g; protein 0g; Niacin 205; vitamin b6 20%; vitamin B12 10%