Why should a bike tour be worth more than 3K on FB ads?
A bike tour for your guests doesn’t cost three thousand dollars. It’s not even close to $200. However, although hotels and resorts only charge a moderate fee for a bike tour, it is worth much more than one can imagine.
Guests book a bike tour to discover the scenery, get a better sense of the culture, and get in touch with the locals. Most guests are not aware that they are actually getting a whole new experience that they will carry with them for a long time. Offering a bike tour is not just another service, but one of the best opportunities you can have to build a very strong relationship with your guests or at least powerful memories.
A bike tour is an event. It is exciting, more or less exhausting, fun and fresh. Create joy and unite the group. People meet and begin to communicate. They tell stories and share feelings and passions. In general it is a fun activity that has a very positive result.
While driving, people like to take photos, videos, take a break in a charming place, and enjoy time with others. Photos and videos are taken to remember special moments. Therefore, the bike tour will be seen by many different people and the participants will tell their story over and over again. They are certainly doing word-of-mouth marketing (essentially for free). The reason they are doing it has to do with the joy that cycling has brought to their lives.
Therefore, such a small event has a lot of potential and often exceeds expectations. Plus, it often beats all of its great services combined due to the fun and activity factor.
As I mentioned before, such a bike tour is very powerful when it comes to its image and uniqueness. It is unimaginable to imagine how far the message of these lived events reaches. Your event could reach the other side of the world thanks to a shared image.
As soon as you are aware and realize the immense positive results of a bike tour, you should think about offering tours at a very low cost or even free. You earn much more in the long run even if you don’t charge anything for your tours.
I suggest thinking about it for a while; imagine how a bike tour is organized, where to go, where to rest, where to take photos/videos, where to have a snack, where to chat, etc. Make up your mind and really think about how many more guests you can attract by offering free or very low cost bike tours. Perhaps your tours become so famous that people come to your place solely to experience a one-of-a-kind tour.
After a few successfully completed bike tours, you can think about integrating surprises, special gifts to complete, photo booths, access to VIP-only areas, and other cool tools and gadgets. This activity could greatly improve the ranking of your accommodation.
