Launching a new website or want to generate targeted traffic to your existing site? Advertising your site is an essential part of growing your audience, and marketing will take many forms. From optimizing your website to increasing awareness, marketing your site is essential to being effective online.

Part 1: Optimizing your website

1) Optimize your articles for search engines. SEO is an important factor in improving the visibility of your site. It involves making sure that the content on your own site matches possible key phrases. Common SEO targets are website and article titles, image descriptions, URLs, and the use of organic keywords in articles.

2) Build backlinks. Backlinks are links to your website from various other sites. For the best backlinks, you want sitelinks that are much more popular than your website.

* Commenting on other websites, posting on community forums, answering questions, and guest blogging are just some of the real ways you can increase your link count.

3) Make sure your design is up to date. An attractive and useful website will attract and retain many more audiences than an outdated and difficult to use site.

4) Make sure your site frame is easy to trace. If search engines have trouble navigating your website, they won’t be able to catalog your articles. Run your website through a tracking check to make sure it really can be easily tracked.

* Some of the most popular crawl simulators include GSiteCrawler and Xenu. This software can help reveal any problems with the navigation and structure of the site.

Part 2: Spread the word

1) Create a Twitter account. Allows you to post once new content material is released on Twitter. Twitter is one of the most important new teams to keep readers informed. Post your title and a shortened URL to your article for each new post on your own site.

2) Post your new content on social media sites. Social media is where your visitors spend almost all of their time while on the web. Make sure all your content is sent to your related public media pages.

* Create Facebook and Google+ pages. This allows you to easily share your new content with anyone who is a fan of your page.
* Links from social media sites generally don’t help your page rank overall, but they do help build an audience. This will eventually result in increased Page Rank as viewers start linking to your website on their own.

3) Create a feed. RSS feeds allow readers to include your site with their RSS reader, which will update them once you post new articles. You can even submit your Feed to directories to greatly help attract new viewers.

4) Create YouTube videos for your content. YouTube is an incredibly popular site, and if your articles lend themselves to video clips (how-tos, testimonials, etc.), you should consider creating a YouTube channel. Create and upload movies that enhance your content, you must include links to your website in the explanation and video annotations.

5) Start an email newsletter. Create a newsletter that you can distribute to an email list of your audience. Have new users sign up directly to your email list automatically.

6) Send press releases. Press releases let others know about what’s new on your own site and invite other websites to more easily discuss this information with their visitors. Write pitch announcements for your website start-up and send them to relevant outlets.

7) Submit your articles to web directories and aggregate sites. StumbleUpon, Digg, Reddit, Slashdot, and others are certainly a great method of presenting your articles to more potential audiences. Like online networks, many times they won’t have a significant impact on your rating right away, but they will eventually drive more traffic to your site.

8) Buy ad space. If you have the budget to invest, consider buying some ad space. You may need a good style for your ad, as well as a good focus for the campaign. Ads can reach a large number of people and can lead to a huge increase in traffic.

Part 3 Produce quality content

1) Become a specialist in your specific niche. Your goal should be to make your website the primary destination for your type of content on the web. This implies that you must become an expert in your interest or niche, to ensure that you can pass that knowledge on to your readers.

2) Produce unique content material. The best way to attract visitors to your website is to provide unique and useful content material that cannot be found anywhere else on the web. Producing unique content material and becoming a specialist go hand in hand. Try to strategize your articles from a position that has not been tested before.

3) Post articles regularly. A normal upgrade schedule will help you retain users. The average viewer’s attention span is incredibly short, and their memory space is even shorter. You must constantly create new content to make sure your audience keeps coming back for more.

* If you are blogging, make an effort to update it at least a couple of times a week.
* Make an effort to schedule your content to launch during prime time for your core audience. This involves lunchtime or after the usual dinner. This will help ensure that a lot of people read your articles.

4) Write attention-grabbing headlines. The title and associated image of an article is the first thing a viewer will see, and if it is not really interesting, they will most likely skip the content without believing it. Sites like BuzzFeed get huge traffic due to their unique and exciting headlines.

5) Make your articles easily shareable. In the global world of social media, you have to make sure that your content generates a good conversation. This is actually the whole package: the title, the image, and the guarantee of unique content inside. Most of these can help visitors share your articles with their friends.