Lawn flyers are now easier and cheaper to direct mail thanks to a new USPS program called Every Door Direct Mail.

This powerful new marketing service allows you to mail huge, full-color flyers directly to every household in their specific ZIP codes or zip routes (similar to neighborhoods). Even better, with EDDM, you don’t need to pay for expensive mailing lists, inkjet services, tabulation, or mailing services. Instead, simply choose your delivery areas online and work with your printing company to design, print, and mail your lawn flyers.

Top 6 Reasons to Use Every Door Direct Mail

• To target locations without mailing lists
• To send local offers
• Generate traffic to your website
• Find new leads and paying customers
• Increase sales quickly
• Reduce your marketing costs

The 3 “Must Have” Lawn Flyer Tips for EDDM Marketing

Know your audience

Save valuable time and money by only advertising to the right owners. Research your competitors’ offerings and think about which of their products and services are best sellers. Keep your audience engaged with laser-targeted mailings promoting popular services.

Create a budget

Setting a realistic budget (and sticking to it) is imperative when it comes to direct mail marketing. Get informed and make wise decisions early in the game to avoid a financial crisis. A recommended budget of $1,500 to $3,000 will be enough to design, print, and direct mail 5,000 to 10,000 large, glossy, full-color flyers.

Create an attractive offer

The reason you’re emailing in the first place is to provide potential customers with incentives (offers) to buy from you. It’s critical that your offer presents great value and motivates your prospects to take action. Learn from your competitors’ ads and use your local expert knowledge to determine which types of offers will produce the strongest response from potential customers.

In short, the best marketing strategy is always the one that will cost the least and generate the best response. For lawn care and landscaping services, the best marketing strategy is direct mail.

By following these tips and working hard to design amazing yard flyers, you can generate tens of thousands of dollars in revenue from brand new customers.

Best of luck and happy marketing!