When deciding how you will market your property, you will have several options to choose from. You can choose to market in a traditional sense to a broad audience, or you can choose to market to a specific group. It’s called niche marketing and the options are almost endless. Niche marketing allows you to be an expert and increase your credibility.
You may live in an area that makes niche marketing almost obvious, or you may be in an area that requires in-depth research and planning. To get started, here are some ideas.
Some areas are dominated by certain ethnic groups. Marketing to ethnic groups makes sense, especially when they are anchored by a church and shops. You may have areas in your city filled with the rich cultures of Italy, Germany, India, Russia, Romania, Greece, Thailand, and Poland. Other areas are based on religions, such as Judaism, Buddhism, Catholicism, Mormonism, or Islam. In both types of communities, there is often a dominant building that is the center of attention, such as a Jewish community center or a large temple. By being smart and knowing your area, you can help connect newcomers to places that can make them feel at home right away.
Another marketing niche can revolve around specific buyers, such as working with first-time home buyers. Not everyone who buys their first home is young; Sometimes people buy their first home because of a life change, like a big job promotion or divorce. Other first-time buyers may do so because the kids have grown up and can finally afford to have a small home of their own.
There are geographic ways you can trade, especially if you have a feature like a lake or a beautiful mountain view that you can sell to people. Some people are looking for a home on a lake so they can get their boats out or have a shore retreat and want someone with that experience to guide them.
If you live near a large employer, it may be a good idea to specialize in marketing for people moving to the area. It can be difficult to find schools and acclimatize to the area, so having that information on hand for your clients is important. Specializing in helping people relocate also gives you access to the company to help you gain access to your new hires.
Another niche you may want to fill is marketing to people seeking a green or green life. There are people who are very committed to their causes and want to be able to live what they believe in. Although most houses are not made with animal products, you can still cater for vegans, especially if you live in an area that is vegan friendly in terms of clothing and grocery options.
It is also important to cater to politicians and lobbyists, as they sometimes need to have temporary housing or part-time housing options. Being able to understand their needs and find the right home for them is not only beneficial to their careers, it will establish you as an expert.
As you can see, there are many options. If you have an idea for marketing in your area that you think would fit the bill perfectly, it’s okay to go in that direction. You know your area better than anyone and this is your chance to shine.
