The people at an SEO service company are smart and sharp. They max out the media and do everything they can to get you a mention in the major news oracles. Here are some of his in-house techniques that build your brand and get your business featured in the media:

1. An SEO service company puts out a press release every month (well, almost). They’ll make up a headline that’s so shockingly overwhelming, the press will lick it up like it’s the last drop of water left on the planet. The angles of his story contained in the press brochures are different, refreshing and unconventional. Such press releases mention you in the media and also give you lots of backlinks. Also, if the press release goes viral in the blogosphere, it can generate solid traffic.

2. These SEO companies position their social media pages in such a way that customers start posting product-related inquiries, complaints, and praise on those pages. Soon, your social media pages will become public relations tools that can help you build a relationship with your customers and generate enough press fodder. It is important to note that many companies launch their social media pages and then forget about them. A strong SEO service company always monitors their clients’ social media pages on a daily basis to check how customers are reacting to their brands.

3. One way to heavily promote a brand is to create an enthusiastic air about it. This is what all SEO service companies strive to do. Enthusiastic brands motivate and energize customers to buy and then become lifelong users. Building an enthusiastic brand is all about smart communication presented right and all the top SEO companies are experts at it.

4. Proactivity and productivity are the buzzwords when it comes to building brand PR. Today, the Internet is in its Web 2.0 avatar, and user-generated content is the buzzword. Every user of any product has an opinion that is broadcast to everyone on social media channels. SEO service companies have tools that capture conversations on social networks. The moment they see something negative, they spring into action and address the negative comment, either by humbly apologizing or laying bare the facts. Quick and proactive action is always great for public relations.

5. Another sneaky tactic is to rectify the brand image throughout the Internet universe. Here’s how this works: When a customer wants to buy your product, they can Google it before deciding to swipe their credit card. You can decide not to buy your product if you come across any unfavorable mentions. An SEO service company crawls the WWW every day to discover areas of concern. If complex issues arise, they are addressed as soon as possible. This helps you maintain your online reputation.

These were some public relations tactics employed by an SEO service company. If you want to build your brand, then it makes sense to work with an experienced and trusted company.