Getting more personal training clients is the lifeblood of your fitness business. Often overlooked, personal trainer marketing is crucial to ultimate financial success.
The only variable that separates very high personal trainer earnings from the average is personal training marketing knowledge. Without marketing and sales you won’t have many customers to train.
A common challenge seen by most fitness professionals is knowing how to get more personal training clients. How exactly do people with higher incomes do it? They do this by incorporating the most powerful and least expensive personal trainer marketing advice available today. Word of mouth referrals!
Word of mouth referrals, or some refer to them as third-party endorsements, are by far the most powerful strategy for fitness marketing. It’s effective and free! There is nothing better than that. Get clients for free!
Word of mouth marketing is the most powerful strategy I have used to build my personal trainer business.
The way personal trainer word of mouth marketing works is through the power of your clients speaking up and recommending your services to their family and friends. This is third party endorsement at its finest. You are not presenting your fitness business to a prospect. Happy customers are doing the work in their sphere of influence for you. It is wonderfully effective!
So how do you get your customers to start talking about you?
1. Ask them.
Let them know that you are expanding your business and will be discussing some additional personal training clients. Who do you know?
Since your fitness clients know, like, and trust you, they will work hard to help you find clients.
2. Add other family members.
An effective personal trainer marketing tip is to look very closely at your clients. Usually, you can add your husband, wife, children or relatives as a new customer. Before you know it, you’re training the whole family.
3. Invite the client’s friends to join the trainings.
This is a great way to introduce friends of your clients to your commercial personal training services. That way they can get a taste of what they’re missing. Most will sign up with you.
4. Have customers introduce you.
Offer to help any of your client’s friends’ fitness tips. This will get your foot in the door with them and increase the likelihood of working with them.
5. Work hard to get results from your clients.
A happy client who has made excellent progress is the best personal trainer marketing billboard for your services. Just help your client get great results, and your fitness trainer marketing will automatically come to life.
6. Offer customer referral fees.
This, in my opinion, is the ultimate fitness marketing resource. Typically, you won’t have to offer to pay customers to refer businesses. However, money is a primary motivator and is always an option.
As you can see, personal marketing trainer is of great importance when it comes to the success of your fitness business. Go ahead and immediately implement word of mouth marketing as it is the most effective and cheapest way to get more personal training clients.
