I have had many years working in business and marketing. In this report we find that although many companies have survived thus far, they forget what it takes to flourish and survive. The future has to be different now because each customer must be marketed in a way that produces better profits. Getting new customers is great, but keeping old ones is even more important because then they often trust you.

With a database of existing customers, this makes life a lot easier. Companies must adopt database alliances with their customers. But even with a good customer base, they need to be informed, and if they are neglected, someone else will get them. Many companies (more than 50%) are guilty of neglecting their current and past customers. Think about how you would feel if you were never contacted again after spending your hard-earned money on a product or service, never to hear from them again.

Statistics also show that 65% of people stop doing business with a company because they feel they are not important to the business. It is not always price, quality, selection, or any other reason that causes customers to stop doing business with a particular company. The main reason is that the customer stops feeling that they mean something to the company. They expect you to market and sell to them. And if you don’t, they’ll go elsewhere to spend their hard-earned money. Tell them that there is special and necessary, and they will love you for it.