It is possible for any business to make money online. It doesn’t matter how big or small your business is, or whether it’s web-based or not. The truth of the matter is that the Internet is the primary medium for customers, employees, partners, and investors to do research, and is therefore where any business should focus a good portion of their efforts.

So how does a business make money online?

Due to the limited nature of this article, we cannot go into detail about the virtually limitless ways a business can benefit from the web. What we can do here, however, is discuss an essential core to enable any activity on the Internet to bear the fruit of positive cash flow. This essential core is good writing. Or perhaps more accurately, great writing.

Before we explain exactly how and why writing is so important in helping a business make money online, let’s first examine how income is generated on the internet. This is important because there are some types of businesses that may not believe that the Internet deserves a great deal of attention. Here are just a few examples of the ways the web makes money:

1. Direct sale of products, services and subscriptions.
2. The sale of website space as advertising space when your website has a high level of traffic.
3. Affiliate promotion of other related goods or services.
4. Provide informative and/or entertainment content.
5. Provide a means for interaction between your business and those it affects.
6. Using internet-based publishing methods to increase your company’s influence and authority.
7. Directly connecting some or all of your business functions to individual computers, phones, mobile devices, and the Cloud.

This is not a complete and detailed list. It is only meant to illustrate the range of possibilities. It is very clear that if you have an online store, membership-based web service or some other online outlet, it is important to make use of the Internet. However, no matter how big or small, it is possible for every business to make money online, either directly or indirectly.

How good writing helps my business make money online?

The answer to this question could actually be a series of articles, and indeed that is what we hope to do. The simple answer to the question above is this: the quality of writing is very important because when it comes to the internet, content is what we are creating and promoting.

The content, although it includes graphics, video, audio, and text, is still dominated by written information. This is because the written information is what the search engines can read. So even if you script and shoot a great YouTube video, you still need to write a great SEO title, description, and keywords. No matter how you do it, quality writing is what will help a business make money online.

The content you create is permanent. Once online, it is searched, indexed, linked and shared. Often once you put something online, especially something good, it will be copied and published on the web. This is great for you, but keep in mind that it is also forever.

Whenever you are considering how your business can make money online, try to think of each piece of content as an investment. In other words, if you write an article or pay for a quality writer to write it, what is the expected effect? It may be that the cash that is generated comes from someone reading the article, then visiting your website, then contacting a referral, and then walking into your store and making a purchase in person. So if the article costs you $25 to write and generates a few sales over the next year, is it worth it? And considering this, what is the negative effect, or the loss of income when you do not have the same article well written.

Sometimes it’s hard to see the long-term effects of a copy. To write carefully or pay a good writer to create your internet content for your website, blogs, articles, press releases, advertising and marketing, you are investing in your company’s profitability and influence. This mindset is how you get on your way to your business and making money online.