Usually when someone comes to me and asks me to train them like a
marketing consultant will ask what makes my way of doing things different from that of all the other marketing consultants.

Why would someone without extraordinary talent, speaking skills, or sales skills
can last 20+ years in this game while 80% of all other home based games
marketing consultants eventually go under or make so little of their business actually
It costs them money every year.

In other words… what’s my secret?

There are only two.

One is that I am always promoting myself. I never stop promoting my business and going
after new customers.

The second, however, is a bit different. And it’s what keeps me and my home
business marketing consulting students one, two or even three steps from everyone else.
Even the most naturally talented people in marketing and sales, and even those with the most
money to advertise.

You see, where I, and those I train, differ from everyone else is in our ability to go
in a small business and identify what I like to call “hidden marketing assets.”

What is a hidden marketing asset?

A hidden marketing asset is something that the owner of the company I am working with has
that is immensely valuable to him and his business, but he doesn’t realize it.

An example of this (and there are dozens and dozens of them) is special
relationships the customer may have with other people and businesses in the
community that they can tap into by exchanging leads.

And what you have to do, above all, is simply learn to identify those
active.

How do you do that?

Well, what I do is I ask a special series of questions of each client that I work with and whose
sole purpose is to find those hidden assets.

And once I have those assets, the marketing consultancy pretty much runs itself. Tea
the money begins to flow almost magically. Although the client is not spending
extra money on your marketing. In fact, sometimes you will spend less.

And this simple thing is really what separates us from everyone else.

Any traditional advertiser or traditional marketing consultant doesn’t care about the
the company’s hidden marketing assets.

They just want to sell more advertising and they want to sell more direct mail or
they want to sell more coupons or they want to sell more advertising space or more
radio ads or more newspapers.

When you do it my way, on the other hand, you’re walking in and saying, “Hey, you
I don’t need any of that, but I do need to walk you through a series of questions to
see if you have what I call marketing assets. So, I’ll just take those assets.
and systematically leverage them in a marketing system to create lift for
your.”

See what I mean?

This is one of the reasons you don’t need to be a marketing and business professional.
genius to succeed as a marketing consultant in a home business.

And the irony of it all is that it’s so easy that most people miss out. even trained
professionals