There are several types of writing that you will need to promote your business.
However, it can often be difficult to know what type of writing you need. It’s easy to think that all writing is the same, but it’s not.
There is writing to communicate and writing to sell.
write to communicate
This type of writing is what you need to communicate information to potential and future customers. They can be blog posts, white papers, advertorials, eBooks, reports, and other informational content. This type of writing is meant to teach, inform, engage, and inspire.
write to sell
This type of writing is often called copywriting. It is a special type of writing that uses specialized skills. Writing to sell is all about your sales pages, sales emails, direct mail, websites, and brochures. This is a completely different type of writing and is focused solely on making sales. Use tools of the trade like emotional trigger words that help the reader choose to make a purchase.
Content Marketing
Writing to communicate is used in content marketing. When you put your content on other websites, such as guest blog posts or online and offline magazine articles, it’s important to know how to write for information, entertainment, and engagement in a way that doesn’t overtly sell you, like a landing page. sales. , For example. This is not to say that good content marketing doesn’t include some light forms of copywriting.
Sales page writing
On a sales page, you’ll need to inform, but more importantly, you’ll need to compel the reader to take action. This is probably one of the strongest types of copywriting you’ll do outside of display advertising, banner ads, and email designed to drive sales. This type of writing is completely different from content writing, even when content writing is enhanced by good writing.
They are different but can be combined
It is important to understand the difference between writing to sell and writing to communicate.
When writing to communicate, you give a lot of information and teach something. No emotional trigger words are used to get you to make a purchase. However, it can change. If, at the end of the information, the point is for you to buy or sign up for something, it will soon become clear from the type of words used.
Writing helps with all kinds of writing for business. It’s in the headlines of a blog post. It’s in the headline of the next email marketing message you send to your audience. Copywriting is what makes you want to read the next written word and drives you to want to learn more. Copywriting brings words to life on the page or screen.
