Writing a blog can be a very fun and rewarding process. It is creatively liberating, as you can choose to write on whatever topic you want. But getting readers can be a different story!
If you want people to find your blog and see what you have to say, you need to consider SEO (search engine optimization). This means doing certain things on your blog so that search engines will direct your readers to it. Here are three SEO mistakes to avoid when blogging.
1. Wave titles
While it can be fun to create a catchy and maybe even fun title for your next blog post, if you want readers to be able to find it on their favorite search engine and then be encouraged to click on it, you need a good descriptive title. Save your humor catchy for the caption!
A good title tells them what it is about or piques their interest in some way. You should include keywords to help you rank on relevant search results pages.
2. No keywords
While trying to include too many keywords in your content can quickly lead to something that is unreadable and enjoyable to write, keywords are an important part of your blog post ranking and should be taken into account.
Some keywords will naturally appear in your writing as you talk about a topic, but it’s ideal to do some basic keyword research when editing your blog posts and see where you can sneak in or perhaps swap out a few phrases for some high-performing keywords. .
Doing so can make a big difference when it comes to your post’s search engine rankings and even your blog’s overall ranking, so don’t underestimate the power of preliminary research.
3. No author biography
If you want to build a reputation, get credit when people quote you, and entice people to stay so they can get to know you better, you absolutely must include an author bio along with each post. Your author bio should be linked to your social media profiles to help you build a link network to boost SEO. Your social media profiles should link to your blog, creating a web of backlinks that Google will follow!
Backlinks play an important role in ranking, so you should include the author’s bio and the links mentioned above in all the places you can find it on the Internet, whether as a guest or just in a forum in another. website.