For those of you who operate a business as a holistic professional or service provider, you need to consider where you are allocating money in your valuable marketing budget. All businesses, even those operating under the guidance of the spirit, can benefit from a proper marketing campaign that connects you with your target market.

Target market for holistic health

Are you advertising to your target market? In fact, have you identified the demographics that make up your ideal customer?

If you want to be successful in your healing business, you need to market to that specific percentage of the population that is a) aware that they can change their circumstances, b) willing to make improvements to their life, and c) willing to pay for your help.

His ideal person is a woman between the ages of 25-55 who is open-minded, health-oriented, and well-educated. How often do her ad campaigns reach this ideal person? As per common practice in the holistic health industry, there is a high percentage chance that you are inadvertently marketing to other healers and holistic health practitioners.

Connect with your target market

If you want to run a successful practice, you have to constantly attract new clients. Here are some key tips to help you connect with the segment of the population that you qualify as your target market.

1. Word of mouth will always be a great source of new business because your existing customers are sharing their positive experiences with their peers. Reward your customers for making referrals.
2. Stop marketing to other healers in your networking groups. Your colleagues will support you and may pass on your information to their clientele, but overwhelmingly, this is wasted effort and money on your part.
3. Unless you form a coalition of healers and professionals who promote each other’s business. The increased visibility to Fresh Eyes expands its reach to people who are already interested in improving their health.
4. Offer discounts through a coalition of quacks to entice your clientele to at least try your services.
5. Join a network committed to advertising in your target market.
6. Share your promotional materials in hospitals, doctor’s offices and other health centers.

As a holistic health professional, one of her main goals is to help others improve their lives. His approach to business is slightly different than the typical model, but that doesn’t mean he avoids taking steps to build a successful practice. The time spent connecting with your target market should be considered an investment in the future of your business.