Market research is a very complicated field. A lot of experience is required to get the information you are looking for. If you are trying to get a head start in the field of market research, you may want to consider evaluating video eye tracking. Market research using eye tracking is a great way to improve your research techniques and expand your clientele.

Market research using eye tracking takes advertising research to a whole new level. Not sure if you can use this type of technology? That depends on the type of market research you engage in and the types of in-depth research you need to conduct. If you’re doing a basic search over the phone or the Internet, this product isn’t really for you. But if you’re doing in-person TV series and commercial screenings, hands-on product testing, or print ad research, then this technology will be a boon to your business.

Whether or not your research business can expand to include eye-tracking market research largely depends on your budget. The cost of a large video eye tracking system depends on the technological aspects of the equipment, but you can expect to spend thousands of dollars or more. However, you can buy a smaller system for less, if that’s all you need. This is especially true for companies that do a lot of individual or hands-on product testing.

In case we scared you off with the cost of market research using eye tracking, let’s wrap it up with the benefits of using video eye tracking in your advertising research business. The minimal initial cost to purchase a system like this is nothing compared to the long-term profitability. When you can tell clients that you use this technology, you are much more likely to land research jobs. And you can essentially charge more for your work because it’s more comprehensive and cutting-edge than any other method. If this is something that interests you, then you should invest in eye tracking technology today.