When you need to create some media impression for your newly launched business, you can consider some basic methods like TV advertising, radio, online marketing, and you can also hire professional PR firms to generate press releases for your business or company. But public relations and advertising are not the same thing, and you need to understand the difference between public relations and other advertising methods. For example, when you hire a competitive sales team for your product promotion and outdoor sales, they are usually trying to effectively engage with a new audience and help you find potential customers for your products. This is also considered as a public relations technique. But your press releases should not be made or retained by your own employees, and that could be published by such reputable anonymous PR agency. Through the second way, people can not only increase their sales volume, but also build their brand value in the global market.
What is the difference between press release and advertisement?
You can control your advertising and you can create, edit, circulate and restrict your ads at any time. Also, you have to pay for different modes of advertising such as print media, online advertising, radio and television advertising. Think back to your last billboard ad, which was done by your creative team and paid for the billboard rent. But when you go for market-oriented PR, you can’t control it with your own team, and you won’t be charged for press releases. Any reputable PR company can circulate both positive and negative PR for your company, and you need to make sure that your company can make a positive footprint in the global market.
· Control Panel: you have the control panel of your advertising and you can include images, illustrations and impressive content for your business in your ads. Even after a certain time, you can also change your brochure and promote different products with separate brochures. But for PR, once you publish your post, you can’t change it later. Then the journalists will decide what to do and may unpublish your publication without informing you. Press releases are more authentic and clients may consider these press releases as a genuine media impression.
· no deadline: Do you want to publish a print ad in a newspaper? Then you need to create the brochure and send it to the newspaper editor before the deadline. Even after the deadline set by the newspaper agency, you have plenty of options to run the same ad on billboards, other newspapers, and online ad portals. But if you publish the press release once, you won’t be able to delete it. Different companies, as well as online news forums, will read your post from the main source and then give you feedback.
· spinning news: You may think that if you create some positive and impressive ads, reporters will write new positive stories. But this is a misconception because reporters won’t write anything based on your ads; you will find the firstfruits from their genuine source. Therefore, public relations or press releases cannot be modified, manipulated or controlled by the company. But paid ads are the mascot of the company.
Do not try to make a fool of your client:
If you believe that consumers ignore market trends and you can easily impress them by showing them some positive ads, then you are living in a fool’s paradise. Customers can try your products once, but if they don’t like it, they will start messaging others to avoid your products. Therefore, paid advertisements can provide you with limited initial sales, so if you want your business to be stable, public relations is the only genuine public impression policy.
You can hire a reporter or public relations firm to write your press release, but don’t think they’ll write your story to impress you. They will test your products, or collect information from your previous customers, and then write the press release based on these reviews. So think twice about why customers trust press releases, not ads.
Your PR cannot be published at this time:
Do you want to do some commercial press releases for your company? PRs cannot be marketed because they only need to generate authentic information. Therefore, no PR firm or reporter will convert your business motive into your press release, because they are not your employees and are recruited only to use genuine information. So the next time you plan to generate a business PR, you need to be ready to get the answer “NO”.
