Everyone hears the buzzwords so often… Our mission… Our vision. But what does this really mean and why do companies use them? The answers are really quite simple. A mission statement or vision statement helps keep your company on track. It helps you define your purpose and your goal. It tells others who read it what your purpose is and why you do what you do. You can define in clear terms what you are trying to achieve and what service or products you provide. A good mission statement can also convey to others what your values ​​are.

From the owner’s perspective, a clear mission statement is critical to defining where the business is headed and how it intends to get there. Just like anything we do, without direction, we can easily get lost, make poor decisions, and end up somewhere totally different from where we want to be. A mission statement or vision statement can keep us on track and focused.

So how do we create a clear, concise, and focused mission statement? Well, sometimes it’s wise to seek the help and guidance of a pharmaceutical consulting group or training program, especially if you’re preparing a mission statement for the first time. Here are some basic principles for building a mission statement that should be included if you are considering implementing a mission or vision statement for your company.

Do not rush. Plan to spend a good amount of time on the process. Sometimes you have to let information sit for a while before it makes sense.

Involve as many people as you can in the process. The old saying, two heads are better than one, really applies here, and really, the more heads the better. It’s the best way to get lots of perspectives and ideas for the final product.

Keep an open mind. Not everyone will share the same vision for the business. Everyone has the right to express their feelings.

Try new skills. This is a great time to put those brainstorming skills you’ve learned into practice.

Make it short. In the end, you want your statement to be short and to the point. The road to short is sometimes long, but ultimately it is where you want to be.

And the final pointer to remember is that a mission statement is not set in stone. It’s always wise in business to check things frequently to stay on track. This applies to your mission statement as well.

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